Progressive Grocer - April 2010 - (Page 10)

Front End Market intelligence by the numbers NIELSEN’S Shelf Stoppers Baby Needs Baby Powder Baby Bath Products Baby Oil Baby Accessories Baby Ointments Nursing Accessories Baby Bottles and Nipples Baby Lotions Baby Bibs and Burp Cloths Total Category GROCERY’S TOP 10 Largest Sales Increases in Supermarkets Tallied by Nielsen (52 Weeks Ending Jan. 23, 2010) Sales (Millions) % Change Dollars 2009 2008 2009 % Change Units 2008 $19.8 33.5 12.8 16.7 28.3 5.0 34.9 14.4 3.7 $193.0 -2.0% -2.3 -2.5 -5.1 -5.3 -6.0 -8.7 -8.9 -9.6 -10.0 -5.9% -4.2% -7.9 -7.1 -1.1 -3.0 -6.2 -7.0 -9.6 -4.6 -18.5 -6.0% -3.2% -5.5 -5.5 -8.6 -7.2 -5.6 -13.4 -10.7 -13.6 -9.0 -8.6% -7.9% -15.1 -11.1 -3.6 -6.9 -4.4 -9.8 -16.2 -9.2 -19.0 -10.8% Pacifiers/Teethers & Bottles/Nipple Brushes 23.8 NIELSEN’S Spotlight Consumption Index: Baby Powder BehaviorStage Cosmopolitan Centers Affluent Suburban Spreads Comfortable Country Struggling Urban Areas Modest Working Towns Plain Rural Living Total While it makes perfect sense that baby powder would index high among startup families, it’s interesting to note that bustling families with older kids use a lot of it, too, while even among some older demographics, such as empty nesters, it’s a popular purchase. Retailers should play up the product’s versatility by making sure it can be found by shoppers who never venture into the baby aisle, with SKUs in the HBC section, on an eyecatching free-standing display or even on sale as part of a “Wall of Values.” CROSS-MERCH. Candidates WITH CHILDREN: Startup Families HHs with young children only (<6) 129 104 97 98 131 78 135 110 137 95 172 85 134 93 Small-scale Families Small HHs with older children (6+) Younger Bustling Families Large HHs with children (6+), HOH <40 129 100 121 129 155 107 122 Older Bustling Families Large HHs with children (6+), HOH 40+ 132 91 98 181 130 125 119 NO CHILDREN: Young Transitionals Any size HHs, no children, <35 74 57 72 87 93 87 91 63 63 48 115 124 87 92 91 72 49 114 99 97 96 59 93 80 127 147 120 113 56 84 61 118 129 120 103 66 95 64 120 130 114 106 67 78 62 Independent Singles 1-person HHs, no children, 35-64 Senior Singles 1-person HHs, no children, 65+ • Disposable Diapers and Training Pants • Baby Food • Baby Needs • Ice • Prepared Foods-Dry Mixes • Ethnic HBC • Pasta • Unprepared Meat/Poultry/Seafood-Frozen More ONLINE Established Couples 2+-person HHs, no children, 35-54 Source: The Nielsen Company 114 118 104 100 Empty Nest Couples 2+-person HHs, no children, 55-64 Senior Couples 2+-person HHs, no children, 65+ Total Dig up actionable research and additional intelligence at Progressivegrocer.com ■ Very High Consumption (150+) ■ High Consumption (120-149) Average Consumption = 100 10 • Progressive Grocer • April 2010 A H E A D O F W H AT ’ S N E X T www.progressivegrocer.com http://www.Progressivegrocer.com http://www.progressivegrocer.com

Table of Contents for the Digital Edition of Progressive Grocer - April 2010

Progressive Grocer - April 2010
Table of Contents
Nielsen’s Shelf Stoppers/Spotlight: Baby Needs/Baby Powder
The Lempert Report: Ways to Improve the Nutrition Facts Panel
Best Practices: The Employee Satisfaction, Productivity and Profit Connection
State of the Industry Report: Looking Up, Cautiously
Store of the Month: Standing Ovation
GMA President’s Note: Tackling Obesity: A New Blueprint for Success
Natural Meat: Where Was the Beef?
Produce: Swinging Springtime Sales
Beverage Alcohol: The Case for Beer
Breakfast Foods: The Start of Something Big
Dairy: Probiotics in Dairy and Frozen: A Healthy Pursuit
Baby Care: The Dry Season
Pet Care and Supplies: Where the Margin Is
Case Study: King of the Jungle
Tech Toolbox: A Look at the Latest Solutions
Foodservice: No Strain, No Pain
Sustainability: Green Energy is Blooming
What’s Next: Editors’ Picks for Innovative Products

Progressive Grocer - April 2010