Progressive Grocer - May 2010 - (Page 106)

What’s Next Editors’ picks for innovative products Still Going to the Dogs The latest product to emerge from the partnership of omnipresent culinary celebrity Rachael Ray and Ainsworth Pet Nutrition, a company formed by Dad’s Pet Care in Meadville, Pa., and Joplin, Mo.-based Hampshire Pet Products, is Rachael Ray Nutrish Just 6. Made with only six natural, simple ingredients, the super-premium crunchy dog treats are available in beef, chicken and lamb varieties. As is the case with the partnership’s previously introduced product line, Rachael Ray Nutrish natural dog food, Ray’s proceeds from each sale of Nutrish Just 6 will go to Rachael’s Rescue, an organization dedicated to helping animals in need. A 10-ounce package of Nutrish Just Six retails for a suggested $3.49. To find out more, visit Design for Brushing The second REACH by Design collection of toothbrushes provides shoppers with a stylish way to maintain their oral health. Not only do the trendy designs deliver instant awareness at shelf and appeal to men and women alike, but the brushes from the trusted brand are also clinically proven to remove over 95 percent of plaque in between teeth. According to the manufacturer, New Brunswick, N.J.-based Johnson & Johnson, the assortment will be refreshed quarterly with new designs to maintain interest and meet consumers’ demand for style in everyday products. The suggested retail price of the REACH by Design Toothbrush is $2.35. To learn more, visit Ring up Those Bells For snack cake fans with a need to feed their chocolate fix, Mrs. Freshley’s creme-filled Chocolate Bells — moist chocolate cakes encased in a chocolate-flavored coating made with Dutched cocoa — are a dream come true. According to Mrs. Freshley’s, a brand of Thomasville, Ga.-based Flowers Foods, Dutched cocoa is lower in acidity than other cocoas and so imparts a rich, mild chocolate flavor to baked goods. Chocolate Bells are available in 3.5-ounce single-serve two-packs retailing for a suggested 99 cents to $1.29 and 10.5-ounce six-count individually wrapped multi-packs going for a suggested $1.99 to $2.99. Learn more by visiting Vine Ripe Featuring no artificial flavors or preservatives and sweetened with cane sugar, Natural Vines is a new line of premium gourmet soft licorice from venerable candy maker American Licorice Co. The convenient, bite-sized twists come in Black and Strawberry flavors, are low in fat and sodium, contain no cholesterol or trans fat, and enable easy portion control, according to the Bend, Ore.-based manufacturer, whose unique cooking process results in a rich taste and distinctive, chewy texture. An 8-ounce stand-up resealable bag retails for a suggested $3.49. For further information, contact David Sechrist at (303) 6908755 or, or visit Soft Touch Consumers need just one product to clean the entire bathroom or kitchen, now that Scottsdale, Ariz.-based Henkel Consumer Goods, Inc. has introduced TOTAL Bath & Bowl and Soft Scrub TOTAL Kitchen, both of which offer a formula that’s safe to use on such surfaces as granite, cultured marble, plastic laminate, stainless steel and chrome. Bath & Bowl cuts through soap scum, lime scale, calcium and hard water, while Kitchen cleans and degreases baked-on food, grease, dirt and grime. The product line additionally features an innovative trigger that dispenses either a foam or a spray, and even works upside down to get into hard-to-reach places. Components of the launch campaign for Soft Scrub TOTAL include a new Web site (, TV advertising, and a social media campaign with 200 Soft Scrub “Captains” — active bloggers who are spreading the word over the Internet. The suggested retail price for a 25.4-ounce bottle is $3.99. Visit for more information. A Better Way to Be Better Being Teas from two leaves and a bud Tea Co. are three 100 percent caffeinefree herbal blends employing a unique mix of ingredients to maximize medicinal benefits. Aware of the fact that medicinal teas are the fastest-growing segment in the tea category, the Basalt, Colo.-based company worked for over a year with an expert herbalist to develop the product line. Offering substantial medicinal properties along with a pleasant taste, Better Morning Blend awakens the senses, Better Belly Blend aids in digestion and Better Rest Blend helps to bring about a good night’s sleep. A 1.06-ounce box of 15 sachets retails for a suggested $7.99. Visit for more information. More Online For additional new products, go to Progressive Grocer (ISSN 0033-0787, USPS 920-600), May 2010, Volume 89 Number 4 is published 10 times a year, monthly, except for January/February and November/December by Stagnito Media, 770 Broadway, New York, NY 10003-9595. Single copy price $10, except selected special issues. Subscription: $135 a year; Canada $164 (Canada Post Publications Mail Agreement No. 40031729. Return undeliverable Canadian addresses to DHL Global Mail, 4960-2 Walker Road, Windsor, ON N9A 6J3); Foreign $270 (call for air mail rates). Periodicals postage paid at New York, NY and additional mailing offices. Printed in USA. POSTMASTER: Send all address changes to Progressive Grocer, PO Box 2096, Skokie, IL 60076-9349. Copyright ©2010 Stagnito Media, Inc. All rights reserved, including the rights to reproduce in whole or in part. All letters to the editors of this magazine will be treated as having been submitted for publication. The magazine reserves the right to edit and abridge them. The publication is available in microform from University Microfilms International, 300 North Zeeb Road, Ann Arbor, MI 48106. 106 • Progressive Grocer • May 2010 A H E A D O F W H AT ’ S N E X T

Table of Contents for the Digital Edition of Progressive Grocer - May 2010

Progressive Grocer - May 2010
Nielsen’s Shelf Stoppers/ Spotlight: Candy/Non-ChocolateCandy
Super 50: Steadfast Leaders
The Lempert Report: ConAgra, Celebs Battle Child Hunger
Best Practices: Starting at the Top
Wake-up Call: Coupons Make a Comeback
Store of the Month: Roots and Wings
Harold Lloyd on … Making a Difference: Why Work as a Clerk?
Experience at Large: Put Your Best Customers to Work
Confection: Sweetening the Pot
Tea: Brewing up Sales
Non-alcoholic Beverages: Summer Quenchers
Summer Grilling Special: What a Gas!
Produce: Local and Lovin’ it
IDDBA Show Preview: Recipe for Success
Trends: The Summertime Freeze
Meats & Cheeses: Brown-bagging Sales
Food Industry Insights: Leadership for the Future
Tech Toolbox: A Look at the Latest Solutions
Out of the Box: The Latest Tools of the Trade
Roundtable: The Executioners
Foodservice: Green Machines
What’s Next: Editors’ Picks for Innovative Products

Progressive Grocer - May 2010