Passport - (Page P38)

Show Me I 38 THE MONEY International meetings don’t have to break the bank; unique opportunities abound for savvy planners. By Irene Korn n the wake of the fallout from AIG’s luxurious sales incentive meeting this fall and a weakening US—and global—economy, it’s no surprise that meetings on the whole are undergoing more scrutiny than ever. While that might have some planners leery of planning international meetings, the reality is that most international meetings “are held internationally because there’s a solid business reason for that choice,” says Carol Krugman, CMP, CMM, of Krugman Maller, LLC, an education and training consultancy specializing in international meeting operations, cross-cultural issues, and risk management. “There’s a reason why they’re international to begin with.” Whether that reason is to attract delegates from multiple countries to an international association, convention, or exhibition; accommodate far-flung employees of an international corporation; or spur incentive winners with a once-in-a-lifetime opportunity, international destinations provide opportunities beyond those of US-based sites for the right groups. By the same token, they also require budget items—and the attendant expertise and decisions—that can take on a life of their own. Successful Meetings/MeetingNews/Incentive / MARCH 2009

Table of Contents for the Digital Edition of Passport

Destination Diary Europe
Americas and the Caribbean
Charting Their Course
Show Me the Money