Successful Meetings - February 2009 - (Page 18)

PLANNER’S WORKSHOP education By Mary Boone, president, Boone Associates Don’t Cancel That Meeting— Rethink it! ay back in September of 2001, I was called into the offices of a meeting production company. The situation was serious. One of their clients, a large professional services firm, had just called to cancel a multimillion-dollar meeting in the aftermath of the events of 9/11. This was a huge piece of business. The progressive W production company decided that it would respond not by simply saying “Okay,” but rather by offering a realistic, costeffective, and safe alternative to canceling the meeting. The production company called me in as an expert in collaborative technologies and asked me to help them think through how they could suggest ways the client could What’s Inside 24 Spotlight: Modernizing the square dance with new music and savvy planning 26 Meetings management technology helps planners save time and cash 28 F&B: Banquetology—an option lighter on the stomach and the wallet 18 I SM I February 2009 I

Table of Contents for the Digital Edition of Successful Meetings - February 2009

Successful Meetings - February 2009
Editor's Letter
News Update: Meetings Associations Band Together
Planner Spotlight
Technology Talk
Food & Beverage
Making Cents of It All
Meanwhile, Back at Headquarters
Seal of Approval
Come Sail Away
Making Tracks
Places & Spaces
Florida’s East Coast
3 Days in Philadelphia

Successful Meetings - February 2009