Successful Meetings - April 2010 - (Page 10)

NEWS UPDATE Strategic Travel Symposium Economic Recovery to Boost Travel he U.S. economy has better than even odds of a swift recovery, which will lead to a slower but steady level of recovery for business travel, Economic Outlook Group Chief Global Economist Bernard Baumohl said last month at the opening session of the Business Travel News/National Business Travel Association Strategic Travel Symposium in New York. “I think the worst is over for business travel, which came to a screeching halt in 2008 and 2009,” Baumohl said. “There is a recovery under way, T IAEE Launches Social Media Task Force The International Association of Exhibitions and Events (IAEE) has launched a Social Media Task Force, the goal of which will be to develop best practices for the use of social media in the marketing of meetings and events. Led by Chris Brogan, president of New Marketing Labs LLC, the task force hopes to have its best practices completed by July 1, and an accompanying whitepaper completed by September 1. “As is often the case with the introduction of new communications technologies, many people, including IAEE members, are both intimidated and also puzzled by questions involving how best to use each of the different social media networks,” IAEE Board Chair Chris Meyer said in a statement. “We think IAEE can be instrumental in making our members more confident about how to use the different networks and then more competent to include the networks in their own marketing and communications plans.” Based on its Social Media Task Force’s findings, IAEE also plans to develop several face-to-face educational programs focusing on social media. —Bernard Baumohl, chief global economist, Economic Outlook Group 10 I SM I April 2010 I Photo Credit: Eric Wong but there’s going to be a longer lag time between when the economy comes back and how soon we’ll see a recovery in business travel.” Economists are divided among three scenarios for the economy, according to Baumohl: a “double- dip” back into a recession; a drawnout, anemic recovery; and a quicker recovery. Baumohl gave the best odds, 55 percent, to the last scenario, pointing to such metrics as recovery in manufacturing orders, capital spending, and pent-up demand “ “ There is a recovery under way, but there’s going to be a longer lag time between when the economy comes back and how soon we’ll see a recovery in business travel.

Table of Contents for the Digital Edition of Successful Meetings - April 2010

Successful Meetings - April 2010
Editor's Letter
Strategic Travel Symposium
Personal Success
Incentive Insights
Food & Beverage
Cover Story: Change Makers
Game Meetings: Betting On Green
Spreading Out
Golf Resorts: For the Birds

Successful Meetings - April 2010