Successful Meetings - May 2009 - (Page 22)

PLANNER’S WORKSHOP education By Don Jozwiak, senior editor, PGA Magazine MAKING the Case for Golf eing the chief executive officer of the world’s largest working sports organization gives Joe Steranka a unique perspective on how golf fits into the world of meetings, incentives, and event planning. As The PGA of America’s CEO, Steranka oversees a membership that numbers more than 28,000 men and women PGA professionals—a group responsible for hosting PGA OF AMERICA CEO JOE STERANKA TALKS ABOUT HOW MEETING PLANNERS CAN MAKE THE MOST OF GOLF-RELATED EVENTS B hundreds of thousands of golf-related meetings, events, and outings each year. Under Steranka’s leadership, the PGA has become proactive in proving the financial importance of golf through a series of economic impact studies at the state and local levels. Steranka has nearly three decades of sports management and marketing experience, including stints working for NBA teams before joining the PGA staff in 1988. Steranka recently sat down with PGA Magazine to discuss how PGA professionals can help bring value to business meetings and events, and how golf can be a thriving part of the business world despite the current economic climate. PGA Magazine: How would you describe the business of golf to someone outside the sport? Joe Steranka: I would describe golf as a $76 billion per year industry that is a catalyst for so many different segments of the American economy. When we talk about golf, what we’re really talking about is a loose coalition of small businesses that all share a common approach to the game and its values. We’re also talking about a What’s Inside 29 Communicating clear expectations to your team 30 Meetings law: Beware the room pirate 31 David Goldsmith talks strategies and systems 32 Andy Dolce on hospitality and leadership 35 How not to use a great speaker 22 I SM I May 2009 I SuccessfulMeetings.com http://www.SuccessfulMeetings.com

Table of Contents for the Digital Edition of Successful Meetings - May 2009

Successful Meetings - May 2009
Contents
Editor's Letter
News Update
Education
Management Matters
Meetings Law
Mouth For Sale
Visionaries
Gurus
Forging Ahead
The Road to Ruin
The Case for Spas
Foreign Affairs
Paper Purge
Carnival Spirit
Defending Meetings
Places + Spaces
Upstate NY
Anaheim
Minneapolis
San Diego
French Riviera
Park City

Successful Meetings - May 2009