Successful Meetings - July 2008 - (Page 10)

07.08 & ANALYSIS Staying Wide of the Fairways NEWS > Industry Trends Golf Goes Missing According to a MeetingNews survey, nearly half of the 342 responding planners says that organized golf is nonexistent at the meetings they coordinate. Fewer than 20 percent of all respondents to MN’s survey use golf in ways for business benefits, while only one out of every seven respondents uses golf more than > SUPPLIERS 30 percent of the time. Nashville convention center For years, conventional plan approved. . . . . . . PAGE 14 wisdom has assumed golf > NEWSMAKERS to be on the planner’s Orlando’s Bill Peeper turns checklist for meetings that the page. . . . . . . . . . . . PAGE 15 occur at resorts. And while that may be true, the MN survey discovered that planners ON THE RECORD > may be far less involved in organizing golf Carlson exec on responsible programs than previously thought. Twobusiness. . . . . . . . . . . . PAGE 16 thirds of the planners who say they use golf > TECHNOLOGY at least once each year do nothing more Online booking capabilities than schedule tee times for whichever evolve . . . . . . . . . . . . . . PAGE 18 attendees want to spend a few hours playing the course. (“Just plain old rounds of golf,” summarized one planner.) Corporate planners are more likely to organize scramblers (69 percent), teambuilding (21 percent), and clinics (9 percent) than association planners (48 percent, 4 percent, and 1 percent). Association planners, however, are more likely to organize tournaments (61 percent), since those are a source of revenue and sponsorship. Of the corporate and association planners who plan golf programs, 35 percent believe that golf builds relationships with clients; however, 30 percent of association planners believe that tournaments are an attendee motivator, while 33 percent of corporate planners regard it as a reward. Qualified Stuart Aizenberg, director of trade shows for Chicago-based National Automatic Merchandising Association: Golf occurs “if the group is full of golfers, and there is time for networking outings of pretty much a full day’s duration. For instance, our NAMA board mimegasite.com JULY 2008 SUCCESSFUL MEETINGS Inside CHART & ILLUSTRATION: RICH PRESTIA 10 http://mimegasite.com

Table of Contents for the Digital Edition of Successful Meetings - July 2008

Successful Meetings - July 2008
Contents
Editor's Note
Industry Trends
Suppliers
Newsmakers
On the Record
Technology
Newsmakers
Calendar
Planner Spotlight
Management Matters
Meetings Law
Websites of the Month
Mouth for Sale
Pre-Event
On Site
Tools of the Trade
Pre-Event
Initial Success
Strong Medicine
Risky Business
Places & Spaces
Birmingham
Kentucky
Georgia & the Carolinas
Hong Kong
Melbourne
Gurus

Successful Meetings - July 2008