Successful Meetings - July 2009 - (Page 24)

ROI GUIDE BLUEPRINTFOR SUCCESS Photography by Matthew Furman T he past 10 months have been a maelstrom for the meetings industry. The collapse of the economy, the public outrage at meetings in wake of the AIG scandal, and the federal government’s attempt to curtail meetings activity through legislation led to many meetings cancellations. But one of the positive things to come out of the whole fiasco has been the renewed vigor to prove the strategic value and worth of meetings. But the road to proving strategic value is a long and winding one. Earlier this year, Mary Boone, president of Boone Associates, an Essex, CT-based meetings consultancy, released a paper, “The Case for Meetings and Events: Four Elements of Strategic Value,” through Meeting Professionals International (MPI). The brief examines four elements crucial to establish- ing a system for measuring the strategic value of meetings: portfolio management, meeting design, measurement, and advanced logistics. Last month, Successful Meetings conducted a teleconference round• Develop a strategy to table with Boone; Susan Radojevic, measure an entire president of the Peregrine Agency, a portfolio of meetings Toronto-based meeting planning firm; • Connect meeting design and Jack Phillips of the Chelsea, ALto ROI based ROI Institute to discuss the • Learn the difference four elements and how they can form between meeting the basis of measurement and planning and meeting procurement policies. READER RI design ELEMENT 1 Portfolio Management Successful Meetings: What is portfolio management? Susan Radojevic: Think about how a financial planner 24 I SM I July 2009 I SuccessfulMeetings.com http://www.SuccessfulMeetings.com

Table of Contents for the Digital Edition of Successful Meetings - July 2009

Successful Meetings - July 2009
Contents
Editor's Letter
News Update
Education
Mouth for Sale
Incentive Insights
Meetings Law
Management Matters
Gurus
Path to Success
Cover Story: ROI Guide
Medical & Pharmaceutical Meetings
Safety & Security
Industry Roundtable
Places + Spaces
Alabama
Georgia & the Carolinas
Hong Kong
Melbourne
Golf Meetings
Planning a golf meeting, 101
Formats, games, prizes, and the awards ceremony
The how, what, why, and win of hole-in-one insurance
How the PGA professional can help your meeting plans
A woman’s view of golf
Opinion: The (new) perception of golf resorts
In closing: Boondoggle is not part of the golf vocabulary
Hawaii
Business Unusual
Q&A with Michael Murray
The Latest and Greatest

Successful Meetings - July 2009