Successful Meetings - October 2007 - (Page 12)

News & Analysis > Research cation, MeetingNews, less than onethird often or always contact CVBs when planning their meetings, with lower frequency among corporate planners versus association planners. However, those planners we interviewed who have experience using CVBs clearly appreciate their efforts in assisting with a variety of meetingsrelated tasks. Among planners who don’t often use CVBs, one reason cited for the lack of usage is that the planners have limited awareness of CVBs’ wide-ranging capabilities. “Part of this knowledge gap is that bureaus are perceived as primarily for ‘conventions,’ which implies larger meetings,” observes Steve Clanton, vice president of sales for the San Antonio Convention & Visitors Bureau. An underlying issue is that many planners not often using CVBs incorrectly assume that they’re not interested in servicing smaller meetings. Yvette Remschel, business development & exhibits director for the Dallas Human Resources Management Association, says, “I think some planners perceive that you can only use CVBs for multi-property or citywide meetings, but that is not the case. In fact, a couple months ago I contacted a CVB for assistance in placing a lunch meeting, and they were more than willing to send out the RFP for me.” In fact, many CVBs have dedicated sales staffs with focused efforts on the smaller meetings market, and they offer information for meetings of all sizes on their websites. According to Clanton, “Whereas much of our industry has become transaction-focused with smaller groups, the CVB is still the sales engine for the customer who wants to be educated on the total destination. We’re educating our bureau staff to better understand our hotels’ needs and capabilities so that we can OCTOBER 2007 SUCCESSFUL MEETINGS Planners Don’t Use CVBs To Full Potential Planners who rarely use convention and visitors bureaus (CVBs) for assistance with their meetings may well be missing out on a valuable resource. In a survey of 433 meeting professionals conducted by our sister publi- Big Savings To Impress The Big Cheese. Choose Enterprise And Save Your Company Money On Business Rentals. The company you know for great cars, low rates and free pick-up offers a business rental program, too. Our customized program will save your company money, and deliver award-winning customer service to your business travelers at convenient locations, including all major airports. Become a member today. • 1 877 881 5500 The Enterprise® Business Rental Program. A Better Way To Go. ® Pick-up subject to geographic and other restrictions. © 2007 Enterprise Rent-A-Car Company. 802616 8/07 AM

Table of Contents for the Digital Edition of Successful Meetings - October 2007

Successful Meetings - October 2007
Editor's Note
On the Record
Technology Talk
Mouth for Sale
On Site
Tools of the Trade
Striking a Balanace
IACC’s New Generation
Suffering from “Green” Fatigue?
There Once Was a Group in Nantucket . . .
A Trick and a Treat
Places & Spaces
Reno / Lake Tahoe
New Orleans
Los Cabos & Baja
Ontario Province

Successful Meetings - October 2007