Successful Meetings - October 2007 - (Page 14)

News & Analysis > On the Record provide better answers and recommendations to planners of all types of events.” Some meeting coordinators hesitate to contact CVBs because they’re already familiar with the destination, they prefer other sources such as independent planning firms or other third parties, or they do their own searches on the internet. However, this approach may be incomplete, since even those planners who regularly utilize CVBs have been surprised about the services they can provide. The evidence: Nearly threequarters of the corporate planners surveyed who use CVBs say a bureau has suggested local venues and ideas they wouldn’t have known about otherwise. —Nancy Lazarus > On The Record Tackling the Global Market meetings, rewards and recognition; and decision sciences, which analyzes business issues. SM : You’ve been asked to double Carlson Fay Beauchine, executive vice president of global meetings incentives and events, is ready to take Carlson Marketing’s meetings and incentives business into a new era. SUCCESSFUL MEETINGS: Since your promotion last month, you have said you are going to grow Carlson Marketing’s business by making customers aware of the offerings of Carlson’s other divisions. Can you be more specific? FAY BEAUCHINE Carlson Companies is a $31-billion firm with five business units; Carlson Marketing is just one of them. We also run loyalty programs and customized training; interactive platforms; Marketing’s meeting and incentive business. How will you do that, and by when? BEAUCHINE: By getting people to understand what we offer. We start with the premise that we want to engage customers, not just do site selection and cost savings. Also, we’re going to market now with the message that we want to help companies improve efficiency and increase the acquisition and retention of cus- The Hilton Anaheim in Southern California is totally restyling for business and pleasure. From richly contemporary guest rooms to smarter meeting and event areas, this hotel transformation just may be the grandest in the history of the West Coast. Plan to meet in the New’d for yourself. You’ll rediscover our unsurpassable service and catering, and uncover cosmopolitan comforts like never before! For a sneak peek at the NEW’d, visit h i l tonanah eimtou r. com or please call (714) 740-4220. style in the Rediscover NEW’d Redressed for success

Table of Contents for the Digital Edition of Successful Meetings - October 2007

Successful Meetings - October 2007
Editor's Note
On the Record
Technology Talk
Mouth for Sale
On Site
Tools of the Trade
Striking a Balanace
IACC’s New Generation
Suffering from “Green” Fatigue?
There Once Was a Group in Nantucket . . .
A Trick and a Treat
Places & Spaces
Reno / Lake Tahoe
New Orleans
Los Cabos & Baja
Ontario Province

Successful Meetings - October 2007