America's First Freedom - February 2014 - 62

ADVANCED TECHNOLOGY INTERNATIONAL-
by

L aurie L ee D ovey

d
dvanced Technology International (ati) is a relatively
(ati)
young company in the firearm industry, especially
when you consider many manufacturers are celebrating a century or
more of being in business. Regardless, at just over  years old and
operating under new owners since , ati is as relevant as any
company in the marketplace right now.
ati's lineup of gunstocks, forends and accessories, and its innovating breakthroughs
are noteworthy and in demand. In fact, ati's products offer the "cool factor" many
shooters are looking for today.
Mike Davis founded the company in  in Versailles, Ky., when he saw a need for
aftermarket accessories and synthetic polymer stocks. During his tenure with ati, Davis
established a reputable company, but was ready to move on to another chapter in his life.
Simultaneously, John Chvala and Eric Pfleger, who were involved in the automotive
industry, were looking for a new business opportunity-specifically in the firearm
industry. They hoped to identify a company that would harness their deep vats of
knowledge in all aspects of plastic-molded injection and tool design. They had already
completed work for O.F. Mossberg, so moving into the polymer firearm accessories
segment was a perfect fit. Their timing was perfect as well.
In July , Chvala and Pfleger bought the company from Davis and moved
ati to Milwaukee, Wis. Only six months passed from purchase to the complete line
of ati products being manufactured in Milwaukee.
Chvala and Pfleger identified great potential in ati and their ability to move the
company significantly up the ladder in terms of quality of product, design augmentation
and innovation. They were so confident in the company that they dissolved their
automotive division to focus entirely on their firearm industry presence and products.
"Today, ati is producing higher quality, better-functioning products, both new and
inherited designs," said Jon Shaffer, ati's director of business development. "We started to


America's

1

st

Freedom

|

February 

go back and redo some designs to improve
them. We've done a lot of that over the last
five years and have more to do. But, you'll
see original designs along with heritage
products in the catalog."
The innovations that the new leadership
brought to the table are significant. The
team utilized their collective automotive
industry expertise with Chvala taking over
the role of the visionary.
"He has an innate knack for esthetics,
understanding industry and consumer
demand, seeing the big picture of where
we need to go and the products we need
to release, and what we need to do from
a quality perspective," Shaffer added. "He
continually challenges the rest of us."
In much of ati's marketing, you'll see
the terms "leading-edge technology" and
"innovation," which to ati means bringing
consumers products and functionality
they've not seen before. An example is
a new offering for the Benelli M, the
Adjustable Soft Touch Polymer Cheekrest.
The cheekrest offers an elongated
design to provide a perfect fit for
every user. The ergonomic rear dial
allows quick and easy cheekrest
adjustments in .-in. increments.
It maintains the manufacturer's
cheekrest height in the fully collapsed



America's First Freedom - February 2014

Table of Contents for the Digital Edition of America's First Freedom - February 2014

America's First Freedom - February 2014 - 1
America's First Freedom - February 2014 - 2
America's First Freedom - February 2014 - 3
America's First Freedom - February 2014 - 4
America's First Freedom - February 2014 - 5
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