America's First Freedom - June 2014 - 14

N R A

H. Q.

B U L L E T I N

POLITICAL REPORT
by

Chris W. Cox, nra-ila Exec. Director

We Love Our Moms and Trust Our Doctors,
But We Still Don't Want Gun Control

F

or the past five decades the organized gun control community has been trying
to sell the American people an idea they've made clear they don't want: civilian
disarmament. Much like a company trying to unload a terrible product, repeated
rejection has forced gun control advocates to perpetually reinvent their groups and
messaging in an attempt to make their agenda more acceptable.
Just as the National Council to Control Handguns became Handgun Control, Inc.
and later the Brady Campaign to Prevent Gun Violence, the effort to rebrand the
anti-gun movement continues.
Recently, two new anti-gun groups have epitomized this rebranding tactic, this time
with gun controllers using doctors and mothers in an attempt to persuade the public to
abandon logic for emotion. One is the dubiously named Doctors for America, headed
by u.s. Surgeon General Nominee Dr. Vivek Hallegere Murthy. The other is Moms
Demand Action for Gun Sense in America, led by public relations veteran Shannon
Watts. It doesn't matter to the civilian disarmament advocates that doctors and mothers
don't have any specialized knowledge of issues relating to crime, violence or firearms,
because they are simply interested in using these demographics to repackage their stale
and rejected agenda.
Doctors for America was founded by Murthy in 2008 as Doctors for Obama to
support then-Senator Barack Obama's presidential campaign. Following the 2008
election the group adopted its current name and worked to promote a variety of Obama
administration policies, most notably the Affordable Care Act. In 2012, following the
tragic shootings in Aurora, Colo., and Newtown, Conn., the group turned to marketing
the president's anti-gun agenda under the public health banner.
It's easy to understand why gun control advocates would jump at the chance to
use doctors to sell their flawed policies. A 2013 Gallup poll that asked participants to
rate the trustworthiness of several professions rated medical doctors as among the most
honest professions. Anti-gun political activists are all too eager to exploit that trust for
political gain.
However, while doctors know medicine, as a group they don't have any specialized
knowledge of firearms or firearm policy. In fact, Murthy and his organization have shown
a penchant for ignoring the best information available when confronted with data that
interferes with the president's goals.
For instance, in a January 14, 2013, letter to Congress, Doctors for America endorsed

YOUR MEMBERSHIP DUES ARE NOT ENOUGH.
If you want to defend your right to own and carry a firearm ...
If your freedom to hunt and shoot is important to you ...
Then you need to support the NRA Institute for Legislative Action.

We are the only arm of NRA specifically charged with defending your Second Amendment
freedoms on Capitol Hill, and in state legislatures and courtrooms across America.

a ban on the sale of certain types of
semi-automatic firearms and also endorsed
a "buyback" of popular semi-automatic
firearms. However, Obama's own Department
of Justice admitted, "a complete elimination
of assault weapons would not have a large
impact on gun homicides." The same memo
also stated, "Gun buybacks are ineffective as
generally implemented."
Similarly, virtually everyone has an
emotional connection to mothers, but
no one can reasonably argue that being a
mother confers an expertise in firearm policy.
However, that hasn't stopped the gun control
marketers from using moms as a demographic
selling point. Anti-gun activists have long
coveted the success of Mothers Against Drunk
Driving, and Moms Demand Action is the
latest effort to replicate that model.
So in 2012, at the outset of the largest
gun control push in more than a decade,
the anti-gun movement reactivated the
moms' strategy. This time it was Shannon
Watts who attempted to capitalize off the
image of motherhood by creating Moms
Demand Action for Gun Sense in America.
With a background working in the public
relations offices of several of America's
largest companies, it's easy to see how Watts
recognized the potential emotional power
of moms arguing for more gun laws.
While the federal legislation Moms
Demand Action supports has been roundly
defeated, the branding effort continues, with
the focus now shifting to pressuring private
businesses to support anti-gun policies. In
late 2013, Moms Demand Action merged
with Michael Bloomberg's gun control
conglomerate, giving Bloomberg an appealing
new voice to articulate his agenda.
This continuous rebranding to make the
anti-gun position more palatable exhibits the
fundamental weakness of the anti-gun agenda:
while the spokespersons change (or change
their names), their anti-freedom message
remains the same. The nra, by contrast, is
composed of millions of Americans who
make their voices heard through their
votes. As 2014's critical elections approach,
candidates need to hear from you louder
than ever if our Second Amendment
freedoms are to survive. Make your voice
heard this November!

Visit www.NRAILA.org/donate to support NRA-ILA today!
N R A- I L A : ( 8 0 0 ) 3 9 2- 8683 * NR A- I L A web s i te: w w w. nr ai la. org
12

America's

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Freedom

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June 2014


http://www.NRAILA.org/donate http://www.nraila.org

America's First Freedom - June 2014

Table of Contents for the Digital Edition of America's First Freedom - June 2014

America's First Freedom - June 2014 - 1
America's First Freedom - June 2014 - 2
America's First Freedom - June 2014 - 3
America's First Freedom - June 2014 - 4
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