America's First Freedom - June 2014 - 52

S P O T L I G H T

PROIS
For Women,
By Women

F
by

L aurie L ee D ovey

ulfill a need; build a business.

"Prois is about making
our hunting experiences
more comfortable and
performance-oriented.
The products are
focused on making
us more successful in
our pursuits."

50

America's

1

st

Freedom

|

June 2014

Just eight years ago, Kirstie Pike, a nurse from Gunnison, Colo., became frustrated
because she couldn't find technical, high-performance hunting apparel that met her
bowhunting needs and her female figure. Pike was just one of tens of thousands of
hunting women who still found reworked men's or kids' products labeled for women
in stores.
Pike had access to high-end technical wear in other sports, like running and skiing.
So, with the backing and counsel of her supportive husband, Steve, Pike set out to
design and produce technical, high-performance hunting wear.
Truth be told, Pike had no background in apparel, technical fabrics or
manufacturing-but she was determined to create a brand for women, by women.
Perhaps it was kismet or a fairy tale come true. Bottom line: Her company, Prois,
was launched in 2007 and is now the moniker brand for high-end, high-performance
women's hunting wear.
"I just wanted to give gals who hunted gear options they had in other sports," Pike
said. "Female fit, high-performance fabrics, wicking properties, protection from the
elements, stretch and comfort. I thought Prois could be a great hobby."
Prois' first major event was the 2008 Shooting, Hunting and Outdoor Trade (shot)
Show in Las Vegas. Later that year, Pike unveiled her brand to journalists at the
Professional Outdoor Media Association's (poma) annual business conference.
"The media was extremely receptive," Pike said. "But I had no idea I would
experience the beginnings of a community-a sisterhood-among the female
attendees. I hadn't anticipated women would pull one another together to rally around
products truly focused on them and their needs."
From that day forward, Pike focused on both making quality products and building
that community to generate the brand's success. To help tell her story, Pike honed in
on passionate women who actually used her products, rather than on "hired guns."
Pike doesn't believe in paying people to wear her apparel and say good things about it.



America's First Freedom - June 2014

Table of Contents for the Digital Edition of America's First Freedom - June 2014

America's First Freedom - June 2014 - 1
America's First Freedom - June 2014 - 2
America's First Freedom - June 2014 - 3
America's First Freedom - June 2014 - 4
America's First Freedom - June 2014 - 5
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