America's First Freedom - May 2015 - 53

O

S P O T L I G H T

by

L  L  D 

ur industry is full of great families. That's our
heritage-generations leading generations.
Hard-working entrepreneurs and visionaries
carry our traditions and beliefs into the future.

When company President and
CEO Bob Nosler and his son,
John, go on hunts, they use only
Nosler factory ammunition,
straight from the company's
inventory. The gazelle and
Cape buffalo the Noslers
took while on safari prove
the company's reputation for
quality is well-deserved.

Among these inspiring families is the Nosler family, whose passions for participating
in hunting and shooting and defending our Second Amendment-protected rights
are second to none. Bob Nosler and his son, John, are carrying on the traditions
started by Bob's father, John, who founded the Nosler Partition Bullet Co. in ,
revolutionizing the bullet industry.
When we last profiled Nosler in  for its th anniversary, the conversation
centered on the company's history, how Nosler transformed the bullet marketplace,
and how the company continued the family patriarch's focus on innovation.
The -tip bullet was big news, as was the (then-recent) introduction of
NoslerCustom Ammunition. The latter was a hand-loaded ammunition offering-the
first ammo offered by the bullet manufacturer. The move into custom ammunition
spurred speculation about future growth for Nosler.
The natural question we asked back then was: Will Nosler bridge the gap between
bullets, custom-loaded ammunition and mass-produced ammo? If Nosler could
produce ammo lines that met the company's demands for extremely tight tolerances
and superior performance, it would be big news, indeed.
"We did it," said President and  Bob Nosler. "We built the bridge into new
segments, piece by piece and step by step, which is part of our culture. And we did it
with a great deal of confidence predicated on our -plus years in the industry.
"The result of our step-by-step growth process is a pretty complete line of ammunition,
high-performance rifles and spectacular brass, which I'm very proud to offer."
The step beyond its core product, bullets, into ammunition seemed natural.
Nosler's leap into the rifle segment, however, perplexed some because the perception
was that the company had no history with that. In reality, Nosler has had a
longstanding involvement in the rifle sector.
The company's entrepreneurial focus played a big part in the decision to move
into the rifle marketplace. However, Nosler's background clearly indicated potential
for expansion.
"We were walking around the  [Shooting, Hunting, Outdoor Trade] Show
in  looking at semi-custom rifles," Nosler recalled. "I thought, 'We've been doing
this for  years, producing rifles to test our products.' You can't manufacture bullets
without testing them, and you can't test them unless you have a rifle. So for years, we
made our own rifles.
"We were skilled at the receiver, bolt, trigger, barrel-that assembly. So we also
thought, why not put a stock on it and see what we've got? We felt strongly that our
knowledge could be put to good use in rifle design. Our initial semi-production rifles
garnered awards right out of the gate. They passed the experts' tests."
In a field crowded with choices, what did Nosler bring that others didn't? Nosler
points to high-level, consistent performance from products manufactured by
shooters and hunters.
Continued on page 

America's

1

st

Freedom

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May 





Table of Contents for the Digital Edition of America's First Freedom - May 2015

Contents
America's First Freedom - May 2015 - Cover1
America's First Freedom - May 2015 - Cover2
America's First Freedom - May 2015 - 1
America's First Freedom - May 2015 - Contents
America's First Freedom - May 2015 - 3
America's First Freedom - May 2015 - 4
America's First Freedom - May 2015 - 5
America's First Freedom - May 2015 - 6
America's First Freedom - May 2015 - 7
America's First Freedom - May 2015 - 8
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America's First Freedom - May 2015 - 11
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America's First Freedom - May 2015 - 20
America's First Freedom - May 2015 - 21
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America's First Freedom - May 2015 - 24
America's First Freedom - May 2015 - 25
America's First Freedom - May 2015 - 26
America's First Freedom - May 2015 - 27
America's First Freedom - May 2015 - 28
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America's First Freedom - May 2015 - 33
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America's First Freedom - May 2015 - s58a
America's First Freedom - May 2015 - s59a
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America's First Freedom - May 2015 - Cover3
America's First Freedom - May 2015 - Cover4
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