American Hunter - December 2013 - 109

there's Green Top, a ,-square-foot
gun store that's a local landmark. Then
there's  Guns in Summerville, ..,
"The Most Lady-Friendly Gun Shop this
Side of the Mason-Dixon Line." They have
ladies' nights every Tuesday and Thursday,
and training sessions designed for "ladies
that have never shot a gun" or who were
"trained incorrectly by a guy."
Many storeowners realize there are
now more than  million women participating in the shooting sports, an increase
of . percent since . In fact, these
independent gun stores accounted for
 percent of the handguns sold in ,
according to a report by the .
This is the kind of thinking and expertise winning new customers in the growing marketplace for guns. There are a lot
of other examples-Shooter's World in
Tampa, Fla., the Arkansas Armory near
Little Rock, Wades Guns in Bellevue,
Wash., and many more. Behind all this
growth and innovative thinking is a new
future being built on a foundation of
pro-Second Amendment legislation and
programs backed and run by the .
A recent  survey found that the primary motive for recent handgun purchases
is concealed carry ( percent), followed
by non-competitive shooting ( percent)
and then home-defense ( percent). Twothirds of handgun owners said they are
likely to purchase another handgun within
the next year. Also,  percent of single
handgun owners purchased their first and
only handgun within the past year.
Bruce Hammond, director of marketing and communications for the National
Sporting Goods Association (), says
the regional stores have been earning
their market share. He says, "While we
see an increase in online purchases, the
increases online are modest as compared
to the specialty sport shop channel."
According to the , between
 and  the percentage of rifles
purchased at specialty sports shops (gun
shops, outdoor stores, etc.) increased
from . percent to . percent, while
online purchases increased from . percent to . percent. However, it's difficult
to separate these numbers, as sales that
begin online are sometimes completed in
gun and sporting goods stores. , for
example, doesn't get in the middle of gun
transactions, but rather facilitates sales.
In this modern economy one is helping
the other and that's certainly the future
of gun sales. ah

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American Hunter - December 2013

Table of Contents for the Digital Edition of American Hunter - December 2013

Contents
American Hunter - December 2013 - Cover1
American Hunter - December 2013 - Cover2
American Hunter - December 2013 - 1
American Hunter - December 2013 - Contents
American Hunter - December 2013 - 3
American Hunter - December 2013 - 4
American Hunter - December 2013 - 5
American Hunter - December 2013 - 6
American Hunter - December 2013 - 7
American Hunter - December 2013 - 8
American Hunter - December 2013 - 9
American Hunter - December 2013 - 10
American Hunter - December 2013 - 11
American Hunter - December 2013 - 12
American Hunter - December 2013 - 13
American Hunter - December 2013 - 14
American Hunter - December 2013 - 15
American Hunter - December 2013 - 16
American Hunter - December 2013 - 17
American Hunter - December 2013 - 18
American Hunter - December 2013 - 19
American Hunter - December 2013 - 20
American Hunter - December 2013 - 21
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American Hunter - December 2013 - 34
American Hunter - December 2013 - 35
American Hunter - December 2013 - 36
American Hunter - December 2013 - 37
American Hunter - December 2013 - 38
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American Hunter - December 2013 - 40
American Hunter - December 2013 - 41
American Hunter - December 2013 - 42
American Hunter - December 2013 - 43
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American Hunter - December 2013 - 46
American Hunter - December 2013 - 47
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American Hunter - December 2013 - 60
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American Hunter - December 2013 - 62
American Hunter - December 2013 - 63
American Hunter - December 2013 - 64
American Hunter - December 2013 - 65
American Hunter - December 2013 - 66
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American Hunter - December 2013 - 68
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American Hunter - December 2013 - 70
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American Hunter - December 2013 - 111
American Hunter - December 2013 - 112
American Hunter - December 2013 - Cover3
American Hunter - December 2013 - Cover4
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