American Hunter - December 2013 - 83

M

ost gun salesman spend their time in front of racks

Photo: Mitch Kezar / WindigoImages.com

of guns. Not Chad Seaverns. He spends his days in a virtual
mall. As the chief operating officer of the National Firearms
Dealer Network (), he thinks he has a good part of your
gun-buying future in his hands.
Sure, Seaverns knows a survey done by the National Shooting Sports Foundation () found that only  percent of gun sales were started
online in . He says that's a fine place for a beginning. All the folks at  see is
the  percent potential. They see a dynamic marketplace fueled by record gun sales
and a growing number of gun owners (more than  million in the United States).
They see a lot of potential growth online.
"A lot of people don't know about all the
deals out there and new buying options
for firearms and related products," says
Seaverns. "Our company can help them
find those deals through live-streaming
technology."
When you log on to nfdmall.com a
storefront appears on your computer's
screen-yeah, digital street signs for
Smith & Wesson, Remington, Ruger and
most every other gun maker. You can shop
by company or firearm type-just go right
in with a few clicks to check out whatever
you're after. As you do, you view competing products and see technical info that
makes you an educated consumer.
Oh, you're thinking you can't walk out
of a virtual mall with a gun. Maybe not,
but your order will be sent to a nearby
gun dealer that has a Federal Firearms
License (). You can then go right into
the gun shop of your choosing and pick
up your purchase-after going through a
background check, of course.
The local gun store won't mind, either,
because they get the sale. They simply pay
 a monthly fee for the service. 
provides the gun shop with a website
template they can modify and that the
gun store controls. The store can even
upload more products and name its own
prices. Basically,  is a central hub
that sends your searches into the deep
databases of the four largest distributors.
When you choose a product-a gun, riflescope or whatever-you click "Buy Now"
and then can choose where you want to
buy (pick up) your product. As you do
this you are seamlessly transferred to a
website maintained by a local gun shop
or sporting goods retailer.
A great benefit of this system is that you
can find almost anything real-time in the
distributors' warehouses. Your local gun
shop might not have a magazine for your
 Sauer , but 's real-time link to

While traditional gun stores are booming, virtual storefronts, like nfdmall.com,
give consumers more choices.

the distributors' databases will likely turn
up whatever you're after. You can even
compare prices by using 's site to
check the websites of your local gun stores.
That's just the beginning of why Seaverns thinks he has the future of gun sales
at nfdmall. Maybe you've seen some of
your local gun shops go bust. Maybe
you've lamented that those independent
little stores with gun gurus behind the
counters are being driven out by big-box
stores and destination retailers. Maybe
you still go to a local gun shop when you
can because the service is so good and
because you know the guys or gals behind
the counter know their guns. Well, 
works exclusively with these little stores.
"We encourage the stores we work with
to have a kiosk in the store so they can help
customers look up and order anything they
don't have in stock," says Seaverns. "Most
products will be delivered within a few days."
 has already signed up more
than  local stores and is growing. As
it expands,  is helping to level the
playing field for local sporting goods stores.
This isn't to say one type of store is better
than another, but rather that more competition-choices for you-is a good thing.

. ❘

 ❘  

All this makes  different from gunbroker.com and other online gun-auction
sites, but it doesn't displace the important
niche sites like gunbroker have established.
Gunbroker links buyers and sellers and uses
local licensed firearm dealers as transfer
agents (stores with s typically charge
- to do a background check and
potentially transfer a firearm). At auction
sites you have the tools to locate hard-tofind used guns and to possibly get deals.
Though it should be noted that even gunbroker is hard to categorize in this evolving
marketplace, as it isn't just a gun-auction
site. It also offers hunting gear, collectibles
and other goods.
At press time gunbroker had many
more s available to have a firearm
shipped to than . But then  is a
young and growing company so that's to be
expected. There are, of course, other online
players in this market. Gunsamerica.com,
for example, calls itself the "Largest online
gun classifieds since ."
A downside to buying used firearms
from private sellers, of course, is some deals
are too good to be true. Online businesses
that link buyers and private sellers through
an  mostly have good reputations and
tools for consumers to use to avoid being
taken, but you do have to be careful.
 doesn't have this problem, as
consumers using nfdmall are actually
buying new goods from local gun shops
or sporting goods stores. This isn't to say
one buying option is better than the other,
but simply that there are more options
than ever.

The Big Store Expansion

Speaking of choices, the brick-and-mortar
stores haven't been idle. At the end of
, Cabela's had  stores and plans to
open  more in . Bass Pro Shops had
 stores and plans to open about a halfdozen more in . Bass Pro's latest store,


http://www.gunbroker.com http://www.gunbroker.com http://www.nfdmall.com http://www.nfdmall.com http://www.Gunsamerica.com http://www.WindigoImages.com http://www.americanhunter.org

American Hunter - December 2013

Table of Contents for the Digital Edition of American Hunter - December 2013

Contents
American Hunter - December 2013 - Cover1
American Hunter - December 2013 - Cover2
American Hunter - December 2013 - 1
American Hunter - December 2013 - Contents
American Hunter - December 2013 - 3
American Hunter - December 2013 - 4
American Hunter - December 2013 - 5
American Hunter - December 2013 - 6
American Hunter - December 2013 - 7
American Hunter - December 2013 - 8
American Hunter - December 2013 - 9
American Hunter - December 2013 - 10
American Hunter - December 2013 - 11
American Hunter - December 2013 - 12
American Hunter - December 2013 - 13
American Hunter - December 2013 - 14
American Hunter - December 2013 - 15
American Hunter - December 2013 - 16
American Hunter - December 2013 - 17
American Hunter - December 2013 - 18
American Hunter - December 2013 - 19
American Hunter - December 2013 - 20
American Hunter - December 2013 - 21
American Hunter - December 2013 - 22
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American Hunter - December 2013 - 24
American Hunter - December 2013 - 25
American Hunter - December 2013 - 26
American Hunter - December 2013 - 27
American Hunter - December 2013 - 28
American Hunter - December 2013 - 29
American Hunter - December 2013 - 30
American Hunter - December 2013 - 31
American Hunter - December 2013 - 32
American Hunter - December 2013 - 33
American Hunter - December 2013 - 34
American Hunter - December 2013 - 35
American Hunter - December 2013 - 36
American Hunter - December 2013 - 37
American Hunter - December 2013 - 38
American Hunter - December 2013 - 39
American Hunter - December 2013 - 40
American Hunter - December 2013 - 41
American Hunter - December 2013 - 42
American Hunter - December 2013 - 43
American Hunter - December 2013 - 44
American Hunter - December 2013 - 45
American Hunter - December 2013 - 46
American Hunter - December 2013 - 47
American Hunter - December 2013 - 48
American Hunter - December 2013 - 49
American Hunter - December 2013 - 50
American Hunter - December 2013 - 51
American Hunter - December 2013 - 52
American Hunter - December 2013 - 53
American Hunter - December 2013 - 54
American Hunter - December 2013 - 55
American Hunter - December 2013 - 56
American Hunter - December 2013 - 57
American Hunter - December 2013 - 58
American Hunter - December 2013 - 59
American Hunter - December 2013 - 60
American Hunter - December 2013 - 61
American Hunter - December 2013 - 62
American Hunter - December 2013 - 63
American Hunter - December 2013 - 64
American Hunter - December 2013 - 65
American Hunter - December 2013 - 66
American Hunter - December 2013 - 67
American Hunter - December 2013 - 68
American Hunter - December 2013 - 69
American Hunter - December 2013 - 70
American Hunter - December 2013 - 71
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American Hunter - December 2013 - 73
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American Hunter - December 2013 - 83
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American Hunter - December 2013 - 88
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American Hunter - December 2013 - 90
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American Hunter - December 2013 - Cover3
American Hunter - December 2013 - Cover4
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