American Hunter - December 2013 - 84

Welcome to Shooter's World

Shooter's World in Tampa, Fla., a 62,000-square-foot facility, is the biggest gun store
in Florida. Its impressive size, however, doesn't diminish its charm. Doctor Greg
Henderson, its owner, wanted to create a gun store with a deep inventory, a state-ofthe-art shooting range, professional instruction and more, but he didn't want a cold,
big-box feel. By working with gun manufacturers on displays and more he pulled it
off. Shooter's World jars loose memories of duck blinds and granddad's gun cabinet,
but is also open and inviting with aisles of inventory, an onsite range with 27 pistol
lanes and a seven-lane, 100-yard, underground rifle range.
The superstore has a training facility with experienced instructors, two retail departments for every type of shooter, an extensive selection of firearms and the region's
only lifetime warranty program for all new and certified pre-owned firearms. Its range
provides an assortment of gun rentals and more than 30 NRA-certified courses, a
Florida concealed-carry class and ladies-only instruction. shootersworld.com

a ,-square-foot store in Round Rock,
Texas, opened recently-the company's seventh store in Texas. Bass Pro estimated that
 million people would visit its  stores
(including Tracker Marine Centers) across
America and Canada in -about 
million more than attend a Major League
Baseball game during a typical year.
To attain this kind of growth, Cabela's
and Bass Pro have turned their retail
stores into attractions that bring the outdoors inside with record-book-quality
taxidermy, aquariums loaded with monster bass, indoor mountains and archery
ranges. Currently, the largest Cabela's
retail facility is in Hamburg, Pa. It has
more than , square feet of floor
space. Bass Pro says its average customer
stays two and a half hours and drives an
average distance of -plus miles. Cabela's
has similar statistics.
Ralph Castner, Cabela's chief financial
officer, says, "A lot of people drive 
miles or more to go to our stores. We're
expanding to make their drives shorter
and to reach new customers. They come
a long way because we offer deals on gear,
large firearm selections and because our
stores host a lot of events and attractions."
Cabela's is a publicly traded corporation trading under "." Founders Dick
and Mary Cabela and Dick's brother
James began Cabela's in  and took the
company public in . About half of
Cabela's sales come from hunting-related
merchandise. In , about a third of sales
came from the sale of firearms, ammunition and accessories, and about  percent
of revenue came from catalogs that have
long been goody lists for sportsmen.
Bass Pro Shops is a privately owned corporation. In , Johnny Morris rented a
U-Haul trailer and took off across the country filling it with the newest premium fishing tackle he could find. When he returned

to Springfield, Mo., he set up shop in his Fortune  American corporation that
father's liquor store, which was located on trades on the market under the stock
the way to Table Rock Lake. The site of the ticker "." It was founded in  when
original Bass Pro store in Springfield now then -year-old Dick Stack quit an Army
attracts more than  million visitors annu- surplus store in Binghamton, .., after the
storeowner mocked his ideas for stocking
ally and is the state's top tourist attraction.
As both companies expand, they're fishing tackle. Dick started a tackle store
moving to regions where consumers with  from his grandmother. Dick's
want them, not necessarily to places most now has more than  stores in  states.
would think synonymous with outdoor
Gander Mountain, headquartered in St.
recreation. Cabela's opened a store in Paul, Minn., currently has  stores in 
East Hartford, Conn., in  and plans states. It began as a catalog-based retailer
to open a store in Berlin, Mass., in . in Wilmot, Wis. It sold its mail-order busiBass Pro plans to open a ,-square- ness to Cabela's in  and was formerly
foot facility in Sayreville, .., just off the traded on , but was taken private
under the majority ownership of David
Garden State Parkway.
Bass Pro's store in Rancho Cucamonga, Pratt and the Erickson family.
Calif., is just over an hour's ride from
Then there's Sportsman's Warehouse,
Santa Monica, a bastion of anti-gun rallies an outdoor sporting goods retailer that
and restaurants that cater to vegans. This operates  stores in  states. It calls itself
,-square-foot store sells firearms, "America's Premier Outfitter." To interact
predator calls, the latest camo and other with its customers, Sportsman's Wareproducts most people don't think of when house offers concealed-carry classes and
California comes to mind; nevertheless, more. (Go to sportsmanswarehouse.
the hunters and gun owners are there com⁄events⁄ to see what they're up to in
and can grab an  flier by the door your neighborhood.)
and order "Hunter on Fire" (a chicken
All these competing chains and more
sandwich with spicy buffalo sauce) from are expanding and trying to grab a piece of
the hot and growing gun market. AccordUncle Buck's Fishbowl & Grill on site.
Cabela's and Bass Pro Shops, of course, ing to research firm Southwick Associates
are hardly the only players in this market Inc., ammunition sales were up  percent
for your gun dollars. Other big chain stores from  to , shooting accessories
have taxidermy, often have gunsmiths on were up  percent and the sale of rifles
the premises and hold classes that teach chambered in . Rem. was up  pergun safety, handling and more. Dick's cent (in  one in five rifles sold was
Sporting Goods Inc., for example, is a chambered in . Rem.). Ammunition,

Gun Gear is Also a Growing Market

MidwayUSA recently expanded to include hunting gear in its popular catalog of gun
parts, cleaning tools and more. Also, Optics Planet is expanding fast with a userfriendly website and a growing list of optics, bags and gun-related gear. Steve Ledin,
a director at Optics Planet Inc., says, "We've hired a group of experts with sporting
goods backgrounds. They answer consumers' technical questions and more. I'd put
their knowledge against anyone's."
  ❘

 ❘  .


http://www.shootersworld.com http://www.sportsmanswarehouse.com/events/ http://www.sportsmanswarehouse.com/events/ http://www.americanhunter.org

American Hunter - December 2013

Table of Contents for the Digital Edition of American Hunter - December 2013

Contents
American Hunter - December 2013 - Cover1
American Hunter - December 2013 - Cover2
American Hunter - December 2013 - 1
American Hunter - December 2013 - Contents
American Hunter - December 2013 - 3
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American Hunter - December 2013 - Cover3
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