American Rifleman - December 2013 - 62

HOW GUNS ARE SOLD

information that'll make you an educated consumer.
Of course you can't walk out of a virtual mall with
a gun. Your order will be sent to a nearby gun dealer
that has a Federal Firearms License (FFL). You can
then go right into the gun shop of your choosing and
complete your purchase-after going through a background check, of course.
The local gun store won't mind, either, because it
gets the sale. It simply pays NFDN a monthly fee for the
service. NFDN provides the gun shop with a website
template that it can modify and control. The store can even
upload more products and name its own prices. Basically,
NFDN is a central hub that sends your searches into the
deep databases of the four largest distributors. When you
choose a product-a gun, riflescope or whatever-you
click "Buy Now" and then choose where you want to
physically purchase your product. As you do that you are
seamlessly transferred to a website maintained by a local
gun shop or sporting goods retailer.
A great benefit of the system is that you can find almost
anything real-time in the distributors' warehouses.Your
local gun shop might not have a magazine for your SIG
Sauer P938, but NFDN's real-time link to the distributors'
databases will likely turn up whatever you're after.You can
even compare prices by using NFDN's site to check the
websites of your local gun stores.
That's just the beginning of why Seaverns thinks he
has a bead on the future of gun sales at nfdmall.com.
Maybe you've seen some of your local gun shops go
bust. Maybe you've lamented that those independent
little stores with the gun guru behind the counter are

62 D

ECEMBER

2013

AMERICANRIFLEMAN.ORG

Large destination stores like this Bass Pro Shops location
continue to proliferate nationwide. The company's flagship
store in Springfield, Mo., is the state's top tourist destination and now includes the NRA National Sporting Arms
Museum, which hosted 93,000 visitors in just one month.

being beat-out by the big-box stores and destination
retailers. Maybe you still go to a local gun shop when
you can because the service is so good and because
you know that the guys or gals behind the counter
know their guns. Well, NFDN works exclusively with
those types of stores.
"We encourage the stores we work with to have
a kiosk in the store so they can help customers look
up and order anything they don't have in stock," says
Seaverns. "Most products will be delivered within a
few days."
NFDN has already signed up more than 560 local
stores and is growing. As it expands, NFDN is helping to level the playing field for local sporting goods
stores. This isn't to say that one type of store is better than another, but rather that more competition-
choices for you-is a good thing.
All this makes NFDN different from businesses
such as gunbroker.com and other online gun-auction sites, but it doesn't displace the important niche
such sites have established. Gunbroker.com links
buyers and sellers and uses local licensed firearm
dealers as transfer agents (stores with FFLs typically
charge between $20 and $50 to do a background
check and, if approved, transfer a firearm). At auction
Photo courtesy of BassPro Shops


http://www.gunbroker.com http://Gunbroker.com http://www.nfdmall.com http://www.AMERICANRIFLEMAN.ORG

American Rifleman - December 2013

Table of Contents for the Digital Edition of American Rifleman - December 2013

Contents
American Rifleman - December 2013 - Cover1
American Rifleman - December 2013 - Cover2
American Rifleman - December 2013 - 1
American Rifleman - December 2013 - Contents
American Rifleman - December 2013 - 3
American Rifleman - December 2013 - 4
American Rifleman - December 2013 - 5
American Rifleman - December 2013 - 6
American Rifleman - December 2013 - 7
American Rifleman - December 2013 - 8
American Rifleman - December 2013 - 9
American Rifleman - December 2013 - 10
American Rifleman - December 2013 - 11
American Rifleman - December 2013 - 12
American Rifleman - December 2013 - 13
American Rifleman - December 2013 - 14
American Rifleman - December 2013 - 15
American Rifleman - December 2013 - 16
American Rifleman - December 2013 - 17
American Rifleman - December 2013 - 18
American Rifleman - December 2013 - 19
American Rifleman - December 2013 - 20
American Rifleman - December 2013 - 21
American Rifleman - December 2013 - 22
American Rifleman - December 2013 - 23
American Rifleman - December 2013 - 24
American Rifleman - December 2013 - 25
American Rifleman - December 2013 - 26
American Rifleman - December 2013 - 27
American Rifleman - December 2013 - 28
American Rifleman - December 2013 - 29
American Rifleman - December 2013 - 30
American Rifleman - December 2013 - 31
American Rifleman - December 2013 - 32
American Rifleman - December 2013 - 33
American Rifleman - December 2013 - 34
American Rifleman - December 2013 - 35
American Rifleman - December 2013 - 36
American Rifleman - December 2013 - 37
American Rifleman - December 2013 - 38
American Rifleman - December 2013 - 39
American Rifleman - December 2013 - 40
American Rifleman - December 2013 - 41
American Rifleman - December 2013 - 42
American Rifleman - December 2013 - 43
American Rifleman - December 2013 - 44
American Rifleman - December 2013 - 45
American Rifleman - December 2013 - 46
American Rifleman - December 2013 - 47
American Rifleman - December 2013 - 48
American Rifleman - December 2013 - 49
American Rifleman - December 2013 - 50
American Rifleman - December 2013 - 51
American Rifleman - December 2013 - 52
American Rifleman - December 2013 - 53
American Rifleman - December 2013 - 54
American Rifleman - December 2013 - 55
American Rifleman - December 2013 - 56
American Rifleman - December 2013 - 57
American Rifleman - December 2013 - 58
American Rifleman - December 2013 - 59
American Rifleman - December 2013 - 60
American Rifleman - December 2013 - 61
American Rifleman - December 2013 - 62
American Rifleman - December 2013 - 63
American Rifleman - December 2013 - 64
American Rifleman - December 2013 - 65
American Rifleman - December 2013 - 66
American Rifleman - December 2013 - 67
American Rifleman - December 2013 - 68
American Rifleman - December 2013 - 69
American Rifleman - December 2013 - 70
American Rifleman - December 2013 - 71
American Rifleman - December 2013 - 72
American Rifleman - December 2013 - 73
American Rifleman - December 2013 - 74
American Rifleman - December 2013 - 75
American Rifleman - December 2013 - 76
American Rifleman - December 2013 - 77
American Rifleman - December 2013 - 78
American Rifleman - December 2013 - 79
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American Rifleman - December 2013 - 81
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American Rifleman - December 2013 - 111
American Rifleman - December 2013 - 112
American Rifleman - December 2013 - Cover3
American Rifleman - December 2013 - Cover4
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