American Rifleman - July 2014 - (Page 29)

ATK Divides To Conquer A lliant Techsystems Inc. (ATK) recently announced plans to separate its outdoor-related businesses from its aerospace and defense interests. A major player in those arenas, ATK cited fundamental differences in the way its sporting group business is conducted compared that of its aerospace and defense entities as a driving force in the decision. The split is hoped to produce two companies that are more focused and that will rise to the top of their respective industries. To that end, ATK's aerospace and defense efforts will be merged with Orbital Sciences Corp. to form Orbital ATK. On the other hand, with brands such as Bushnell, Savage and Blackhawk!, to name a few, the sporting group venture also begins on very sound footing. "We are creating two strong, standalone companies committed to sustained leadership and success in their markets," said Mark W. DeYoung, president and CEO of ATK. Under the terms of the plan, DeYoung will stay on as the chief executive for the sporting business. "This transaction presents a compelling opportunity to position and build strong, durable and focused enterprises that deliver innovation, execution excellence and enhanced opportunities for our customers, partners and employees. [T]his alignment provides a solid opportunity to deliver great products to our customers at affordable prices with the opportunity to capture significant synergies." Details are still to come regarding naming and branding for the new ATK outdoor industry firm. atk.com RAPID FIRE CRKT'S Brow Tine Hunter is a modern knife that pays homage to traditional style and utility. Designed by Russ Kommer, the stainless steel, drop point blade is complemented by a hand-finished stag handle and a tooled leather sheath. crkt.com VERSATILITY IS ITS MIDDLE NAME. Whether you're whitetail deer hunting in Maine or long distance shooting at the range, the LE901®-16S .308 Winchester (7.62 x 51 NATO) has the versatility you need. The revolutionary lower receiver and bolt carrier design enables the upper receiver group to be easily swapped out to any Colt MilSpec 5.56 x 45 NATO (.223 Remington) upper receiver with the included conversion kit - without tools, in under a minute. Operating controls are ambidextrous, providing flexibility and ease of use. When on the hunt for a versatile and reliable rifle, demand quality; demand Colt. COLT.COM 800.962.COLT FACEBOOK.COM/COLTFIREARMS @COLTFIREARMS http://www.crkt.com http://www.atk.com http://www.COLT.COM http://www.FACEBOOK.COM/COLTFIREARMS http://www.COLT.COM

American Rifleman - July 2014

Table of Contents for the Digital Edition of American Rifleman - July 2014

Contents
American Rifleman - July 2014 - Cover1
American Rifleman - July 2014 - Cover2
American Rifleman - July 2014 - 1
American Rifleman - July 2014 - Contents
American Rifleman - July 2014 - 3
American Rifleman - July 2014 - 4
American Rifleman - July 2014 - 5
American Rifleman - July 2014 - 6
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