American Rifleman - October 2016 - 69

W

hen Browning announced earlier
this year that it was getting into
the ammunition business, a few
questions came immediately to our
minds: How extensive would the product line
be? Where would the expertise come from to
produce it? And would it really be any different than the raft of offerings already available
from competitive companies? Oh, and how
about price?
Soon, through a series of Browningsponsored hunts and informational meetings,
the company provided answers to those questions and many more. In addition, it provided
ammunition samples that, not surprisingly,
would ultimately reassure us that the company named after perhaps the greatest gun
designer and cartridge developer of all time
would only enhance its reputation with its
newest product line.
It was not, however, Browning's first
attempt to bring ammunition to market. Although many may not remember,
Browning-branded ammunition has come and
gone through the years in limited runs and
chamberings, with the biggest push at marketing a full line occurring in the 1970s, but
those efforts were all short-lived. This time,
Browning ammunition would comprise center-fire rifle, center-fire pistol, shotshell and
rimfire categories, each with a respectable
array of bullet styles and chamberings. And,
yes, each cartridge-even every round of .22
Long Rifle-would bear the company's signature Buckmark. Creating such a suite of products from scratch would be a prohibitively
expensive and daunting task, of course, so

Browning partnered with a corporate relative, Winchester Ammunition, to codevelop,
manufacture and supply the new ammunition
label to the marketplace. But this would be
no simple re-branding of existing Winchester
loads. Based in Morgan, Utah, Browning's
careful cultivation of its 125-year-old brand
has resulted in fans so fervent that they're
known for a cult-like loyalty. No, the new
Browning ammunition line would carry newly
developed, specially designed, projectiles in
distinctive packaging-all the while benefitting from established quality control and
distribution efficiencies.
In the end, rabid Browning fans would
finally enjoy the satisfaction of loading
ammunition bearing the Buckmark into their
Browning firearms. Even better, shooters of any
brand affiliation seeking yet another choice
in quality ammunition with highly engineered
bullets would now find distinctive black and
gold boxes bearing the trusted Browning
Buckmark on dealers' shelves all across
America-and the price tags affixed to those
boxes were likely to be pleasantly surprising.
Early on, the editors decided that Browning
ammunition, with such a broad array of offerings in multiple categories, merited team
coverage for proper evaluation. Following are
our results, which highlight both anecdotal
observations from the categories and technical assessments of the performance of select
offerings within them. Together, they appear
to confirm that Browning Ammunition, one of
the biggest new product developments in the
shooting industry in some time, is poised to
make an indelible mark.

With a range of chamberings from (l. to. r.) .22 Long Rifle to .270 Win. to 12 gauge to
.380 ACP, Browning-branded offerings have come to the market in a big way in order to
capitalize on a brand loyalty that would be the envy of any company in any industry.

AMERICANRIFLEMAN.ORG

OCTOBER 2016

69


http://www.AMERICANRIFLEMAN.ORG

American Rifleman - October 2016

Table of Contents for the Digital Edition of American Rifleman - October 2016

Contents
American Rifleman - October 2016 - Cover1
American Rifleman - October 2016 - Cover2
American Rifleman - October 2016 - 1
American Rifleman - October 2016 - Contents
American Rifleman - October 2016 - 3
American Rifleman - October 2016 - 4
American Rifleman - October 2016 - 5
American Rifleman - October 2016 - 6
American Rifleman - October 2016 - 7
American Rifleman - October 2016 - 8
American Rifleman - October 2016 - 9
American Rifleman - October 2016 - 10
American Rifleman - October 2016 - 11
American Rifleman - October 2016 - 12
American Rifleman - October 2016 - 13
American Rifleman - October 2016 - 14
American Rifleman - October 2016 - 15
American Rifleman - October 2016 - 16
American Rifleman - October 2016 - 17
American Rifleman - October 2016 - 18
American Rifleman - October 2016 - 19
American Rifleman - October 2016 - 20
American Rifleman - October 2016 - 21
American Rifleman - October 2016 - 22
American Rifleman - October 2016 - 23
American Rifleman - October 2016 - 24
American Rifleman - October 2016 - 25
American Rifleman - October 2016 - 26
American Rifleman - October 2016 - 27
American Rifleman - October 2016 - 28
American Rifleman - October 2016 - 29
American Rifleman - October 2016 - 30
American Rifleman - October 2016 - 31
American Rifleman - October 2016 - 32
American Rifleman - October 2016 - 33
American Rifleman - October 2016 - 34
American Rifleman - October 2016 - 35
American Rifleman - October 2016 - 36
American Rifleman - October 2016 - 37
American Rifleman - October 2016 - 38
American Rifleman - October 2016 - 39
American Rifleman - October 2016 - 40
American Rifleman - October 2016 - 41
American Rifleman - October 2016 - 42
American Rifleman - October 2016 - 43
American Rifleman - October 2016 - 44
American Rifleman - October 2016 - 45
American Rifleman - October 2016 - 46
American Rifleman - October 2016 - 47
American Rifleman - October 2016 - 48
American Rifleman - October 2016 - 49
American Rifleman - October 2016 - 50
American Rifleman - October 2016 - 51
American Rifleman - October 2016 - 52
American Rifleman - October 2016 - 53
American Rifleman - October 2016 - 54
American Rifleman - October 2016 - 55
American Rifleman - October 2016 - 56
American Rifleman - October 2016 - 57
American Rifleman - October 2016 - 58
American Rifleman - October 2016 - 59
American Rifleman - October 2016 - 60
American Rifleman - October 2016 - 61
American Rifleman - October 2016 - 62
American Rifleman - October 2016 - 63
American Rifleman - October 2016 - 64
American Rifleman - October 2016 - 65
American Rifleman - October 2016 - 66
American Rifleman - October 2016 - 67
American Rifleman - October 2016 - 68
American Rifleman - October 2016 - 69
American Rifleman - October 2016 - 70
American Rifleman - October 2016 - 71
American Rifleman - October 2016 - 72
American Rifleman - October 2016 - 73
American Rifleman - October 2016 - 74
American Rifleman - October 2016 - 75
American Rifleman - October 2016 - 76
American Rifleman - October 2016 - 77
American Rifleman - October 2016 - 78
American Rifleman - October 2016 - 79
American Rifleman - October 2016 - 80
American Rifleman - October 2016 - 81
American Rifleman - October 2016 - 82
American Rifleman - October 2016 - 83
American Rifleman - October 2016 - 84
American Rifleman - October 2016 - 85
American Rifleman - October 2016 - 86
American Rifleman - October 2016 - 87
American Rifleman - October 2016 - 88
American Rifleman - October 2016 - 89
American Rifleman - October 2016 - 90
American Rifleman - October 2016 - 91
American Rifleman - October 2016 - 92
American Rifleman - October 2016 - 93
American Rifleman - October 2016 - 94
American Rifleman - October 2016 - 95
American Rifleman - October 2016 - 96
American Rifleman - October 2016 - 97
American Rifleman - October 2016 - C1
American Rifleman - October 2016 - C2
American Rifleman - October 2016 - E1
American Rifleman - October 2016 - E2
American Rifleman - October 2016 - MW1
American Rifleman - October 2016 - MW2
American Rifleman - October 2016 - S1
American Rifleman - October 2016 - S2
American Rifleman - October 2016 - SW1
American Rifleman - October 2016 - SW2
American Rifleman - October 2016 - W1
American Rifleman - October 2016 - W2
American Rifleman - October 2016 - 100
American Rifleman - October 2016 - 101
American Rifleman - October 2016 - 102
American Rifleman - October 2016 - 103
American Rifleman - October 2016 - 104
American Rifleman - October 2016 - 105
American Rifleman - October 2016 - 106
American Rifleman - October 2016 - 107
American Rifleman - October 2016 - 108
American Rifleman - October 2016 - 109
American Rifleman - October 2016 - 110
American Rifleman - October 2016 - 111
American Rifleman - October 2016 - 112
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