STORES Convention Daily - 2018 Big Show Day 2 - 23

THE ART OF

where you are, too, along with most of
ew York isn't a city,
it's five
cit-might want to experience.
the places
you
ies jammed together: So
Manhattan,
let's talk about Manhattan for a
Brooklyn, Queens,
the Bronx
and about 26 square miles.
minute.
It's small,
Staten Island. The reasonsPopulation
for this state
is ofroughly 1.5 million, plus
affairs are historical, geographical,
another 3cultural
million or so who come in every
and not particularly relevant
to work,
what we
day to
which means it's crowded.
want to talk about here, whichPenn
is theStation,
best which serves as a hub
way for a visitor to get from
to place.
forplace
Amtrak,
the Long Island Railroad,
With all due respect
to
the
New Jerseyother
Transit and five subway lines,
four boroughs, we're going
confine
is the to
busiest
transit point in the Northeast,
ourselves to Manhattan. That's
where
probably
in the
the United States: 600,000
Jacob Javits Convention people
Center aand
daythe
come through there, most
BIG Show are located, andofthat's
probably
them in a hurry.
If you've got time and
mobility,
the
AS
A GLOBAL
RETAIL LEADER ,
best way to get around Manhattan is on
foot. It's a walker's paradise, and it is in
Daymon takes the biggest problems
its own way the best show on earth. Most
of us, however, have schedules and apbrands today and turns them
pointments to keep, plus it'sfacing
cold outside.
For purposes of our discussion, therefore,
we're going to assume walkinginto
is not an
masterpieces by offering
option. You need some other way of getting from Point A to Point B.

N

strategy + insights, packaging + brand

Hard way/easy way

design,
You have two choices: You
can do it in-store retail execution,
the easy way or the hard way. The easy
way is to take public transportation,
which
consumer
experience marketing,
means generally, but not always, the
subway. The hard way is anything else.
solutions, and so much more.
(Actually, we're leavingsourcing
something out.
The very easiest way is to ride the BIG
Show shuttle bus to and from the Convention Center. What we're talking about here
are those hours and destinations for which
the shuttle is not available.)
How easy is the subway? You can
catch the express 2 or 3 train at 72nd
Street and be at Times Square in about
six minutes, including stops, Visit
at an average
us at NRF 2018 Booth #646 to learn how to
speed of about 30 miles an hour. You can't
make
your
do that by taxi, or Uber car, or
bus or
any business a work of art, and checkout
other surface vehicle. If you're staying at,
Daymon
say, the New York Hilton, you can
catch CEO, Jim Holbrook, discuss the
an N train at 54th and Seventh Avenue,
Sins of Retail on January 14,
change to the 7 at 42nd Street Seven
and be Deadly
at
Hudson Yards - a block from the Javits
from 11:30 -12:30pm at EXPO Hall,
- in about 20 minutes.
And save a fortune. A seven-day
Big Ideas Room 2, Level 1.
unlimited MetroCard (good for all trains

Tell us how we can help make your business a work of art at JimH@daymon.com.

daymon.com

886104_Daymon.indd 1

12/14/17 1:22 AM


http://www.daymon.com

Table of Contents for the Digital Edition of STORES Convention Daily - 2018 Big Show Day 2

STORES Convention Daily - 2018 Big Show Day 2 - 1
STORES Convention Daily - 2018 Big Show Day 2 - 2
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STORES Convention Daily - 2018 Big Show Day 2 - 4
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