STORES Convention Daily - 2018 Big Show Day 3 - 17

2018 TUESDAY

17

Exercise
Continued from page 16

areas, as people may purchase food
or snacks and bring them back out
into the fresh air.
In addition to connecting with
consumers, the classes present opportunities for retailers to connect
with each other. It's not just that employees often join the classes; Juice
Press paired up with YogaWorks for
the studio's recent anniversary.
"We're all here to support each
other," Bikofsky says. "It's always fun to team up with oth-

ers on the property and collaborate for different events and holidays. It helps to foster that sense
of community."

Cultivating connections

Aside from The Street and Seaport, classes also are offered at numerous other WS Development properties
in Massachusetts; among them are
Legacy Place in Dedham, Derby Street
Shoppes in Hingham and MarketStreet in Lynnfield. WS Development
properties in Florida have their own
offerings; consider "Bend & Brew"
with Lululemon at Hyde Park Village
in Tampa and Highland Village in

Jackson, Miss., combining yoga with
craft beer samples.
In addition, a new green space
has recently been opened at Hilldale
in Madison, Wis., ripe for new opportunities.
D'Alessandro, who has her own
health and fitness blog, says her personal experiences at different fitness
events throughout the city helped with
ideas as well as connections.
"When we started talking about
fitness at a multitude of properties and
specifically the program at Seaport, I
knew all the right trainers to call, and I
knew how we could work to make the
program amazing," she says.
Fitness classes can provide a sense of
community, belonging and fun.

Retail

by fostering a culture of continuous learning, help employees develop the skills

dapt to a quickly-changing retail environment, and improve the customer

ence by empowering employees to meet changing customer expectations.

s say that social networks
inspiration for purchases3

Visit us at booth #1136

Well-established retailers are 11% less likely to believe
they have the right people in their organization to
address evolving customer and talent demands5

tablished retailers strongly

Well-established retailers are 24% less likely to invest

ncourage employees

in employee learning than Internet-age retailers6

h new technologies4

44%

Million

people work in retail in the US10

%

147%
Retailers that cross-train their sales

that have
mployee
t retain
f their
rs 14

management/

13

consumers typically
know more about a
product than a store
associate9

Companies with highly
engaged employees
outperform their
competitors' earnings
by 147%15

leaders regularly generate 10-15%
higher revenue and as much as 20%
higher engagement scores16

Companies with a strong learning
culture have 30%-50% higher
engagement and retention17

13. https://www.forbes.com/sites/christinecomaford/2017/07/08/the-surprising-link-between-customer-experience-and-employee-engagement/#157383aeb512
14. https://www.slideshare.net/demandmetric/employee-engagement-benchmark-report?ref=https://www.demandmetric.com/content/employee-engagement-benchmark-report
15. http://news.gallup.com/businessjournal/163130/employee-engagement-drives-growth.aspx
16. https://dupress.deloitte.com/dup-us-en/deloitte-review/issue-16/employee-engagement-strategies.html
17. https://dupress.deloitte.com/dup-us-en/deloitte-review/issue-16/employee-engagement-strategies.html

es de Tecnologia para Educação Ltda. All D2L marks are trademarks of D2L Corporation. Please visit D2L.com/trademarks for a list of D2L marks.

The program at The Street began in
2014, with Seaport and Legacy Place
starting the year after. Diversity is key,
she says, and there's an attempt to hit all
audiences through the variety of classes.
"We really have a great mix of people attend every event."
Most classes are during the evenings
- when they often draw area commuters looking for some exercise and social
time before heading home - as well as
on weekends. A midday yoga class drew
large crowds over the summer, especially
with those who worked "summer Friday"
hours, she says.
D'Alessandro particularly enjoys seeing the stroller classes - especially from the vantage point of a
window seat at Derby Street's Capital
One Café.
"I love it when I look out and see all
of these moms, working together toward
the same goal," she says.
"This gives them an opportunity to
be outside, to meet with other moms, to
have their babies with them and still get a
workout in. It just really makes you feel
good to see that ... . Fitness is more than
just fitness. It's not just about getting in
a workout any more. It's about driving
relationships and fostering community,
and helping people feel like they're part
of something. The fact that our places offer this to our community, in addition to a
great retail mix, is what makes them places
that people love."

Making a destination

At The Street, Bikofsky says, the
upbeat fitness environment is congruent
with the fun-loving, happy feel that the
property presents, helped in no small part
by the colorful art display by Curtis Kulig
introduced last year.
The installation includes a three-story,
50-foot by 8-foot "99.9% Happy" mural of
smiley faces, with one frowny face thrown
in for good measure. Juice Press provided
green juice for an unveiling event that
also included an interactive art element
with stickers.
"It's just a cool way to bring it all
together and to keep on spreading the joy
and excitement," Bikofsky says. "It's a
destination."


https://www.forbes.com/sites/christinecomaford/2017/07/08/the-surprising-link-between-customer-experience-and-employee-engagement/#157383aeb512 https://www.slideshare.net/demandmetric/employee-engagement-benchmark-report?ref=https://www.demandmetric.com/content/employee-engagement-benchmark-report http://news.gallup.com/businessjournal/163130/employee-engagement-drives-growth.aspx http://www.workforcesoftware.com/infographic/keys-to-successful-retail-workforce-management https://dupress.deloitte.com/dup-us-en/deloitte-review/issue-16/employee-engagement-strategies.html https://dupress.deloitte.com/dup-us-en/deloitte-review/issue-16/employee-engagement-strategies.html http://www.D2L.com/trademarks

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