STORES Magazine - April 2015 - (Page 58)

n SURVEILLANCE Got Your Number Camera app provides real-time license plate recognition by LIZ PARKS E veryone knows how easy it is to download and install applications on mobile devices. Now new technologies make it possible for retail loss prevention investigators to download applications directly onto individual surveillance cameras. Retailers including Walmart, Subway and Academy Sports + Outdoors use Samsung Techwin's Wisenet III surveillance cameras in some or all of their facilities. Earlier this year, the first of a variety of retail-specific ap- look at live video streams right on the cameras themselves. "That means the processing can now be done much simpler and easier because all the data is on the camera," says Thomas Cook, Samsung Techwin's vice president of sales for North America. Wisenet III's open platform cameras have "powerful capabilities that alleviate data traveling up and down bandwidths on networks," he says. "Instead of one server doing a lot of work, you now have processing on If a license plate associated with a crime at one store shows up at another store, an alert can be sent to store managers, corporate loss prevention and police. plications that can run directly on Wisenet III cameras was introduced. The ARES license plate recognition video analytics system from PlateSmart Technologies is the first of its kind designed specifically for loss prevention. ON-CAMERA DATA Other surveillance cameras that run apps must be linked to servers in a networked multi-unit operation, but Wisenet III cameras have enough storage for users to perform searches or 58 STORES April 2015 each camera. Specific apps can now be installed just on the cameras needing that particular software rather than install everything on one big server. And the data is available instantly." Running apps on individual cameras reduces the number of expensive servers needed to manage the data flow by a ratio of 10-to-1. If the software is hosted in the cloud, there is no need for servers. Cook also points out that servers, which typically are linked to 15-20 cameras, cost about $5,000 each. Not all cameras need an LPR application, though, so being able to run the apps only on the cameras that need them lets retailers save money. All the apps are backward compatible to Wisenet III: Users just need to contact the software provider, license the software and then download and install it on the cameras with the latest firmware. REAL-TIME INTELLIGENCE PlateSmart's CEO John Chigos says ARES, which uses advanced algorithms to read license plates captured on videos, is capable of providing very accurate "real-time actionable intelligence with state jurisdiction license plate recognition for complete situational awareness." The process "eliminates for retailers the most difficult aspect of implementing LPR," he says, "installing a camera surveillance system and then having to figure out which LPR technology can work with that system. Ours is the only LPR technology that can run on Wisenet III so all an end user has to do is install and activate it, which creates a minimal start-up cost." If someone drives up to a retail store, walks in and commits a crime, the image of the car's license plate, caught on camera, can immediately be sent to all the stores in that chain as well as to local police. If a license plate associated with a crime at one store shows up at another store, an alert can be sent to store managers, corporate loss prevention and police. "Depending on the dollar value of the recovery event," says Chigos, "that would go a long way to paying for the monthly cost." Liz Parks is a Union City, N.J.-based writer with extensive experience reporting on retail, pharmacy and technology issues. NRF.COM/STORES http://www.samsungtechwin.com http://www.platesmart.com http://www.platesmart.com http://www.NRF.COM/STORES

Table of Contents for the Digital Edition of STORES Magazine - April 2015

A Most Complex Game
It's All Connected
Retail People
Selling Satisfaction
C2W
Editor's Page
President's Page
Retail Politics
NRF News
POV
NRF Communities Update
End Cap
Trends
Merchandising
Business Operations
Finance
Technology
Omnichannel
IT
Online
Planning
Marketing
Online Fraud
Surveillance
Research

STORES Magazine - April 2015

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