STORES Magazine - May 2011 - (Page 20)

EXECUTIVE SUITE / SUPPLY CHAIN Believe It or Not Chilean retailer Ripley sees increased efficiency and lower costs with new warehouse management system BY LEN LEWIS W ith a roster of more than 50 stores and a thriving online business, Ripley has been a fixture in the Chilean retail industry for more than 50 years, and one of the key players in the hotly contested department store segment in Chile and Peru. Now, thanks to its 660,000-sq.-ft. automated distribution center near its headquarters in the capital city of Santiago, the chain has entered an era of growth and profitability. The DC and new warehouse management system have sharply improved supply chain efficiency, warehouse capacity and productivity while significantly cutting operational costs. Back on track Ripley has begun to bounce back from the severe recession that had a stranglehold on Latin “Today we work with about 40 percent fewer people than America throughout 2008 and 2009, during in the past. We’re moving more SKUs to market in far less which Chile suffered a severe drop in exports. time than in the past.” — Gustavo Pardo, Ripley With the economic clouds lifting, consumer expenditures are increasing and growth picked up in the second half of 2009. The earthquake that hit Chile retailing, clothing, footwear, housewares and home furnishin February 2010 caused some temporary disruption in ecoings — all segments in which Ripley is engaged. The company, nomic activity, but public and private sector support helped which serves some four million customers and racks up sales with reconstruction and got the country back on the right of about $2 billion annually, is the third-largest department economic path, according to Euromonitor International. store chain in Chile with a 22.6 percent share. In Peru — a The downturn did leave retailers and consumers somewhat far different socioeconomic marketplace — Ripley has a 46 more cautious, but growth is forecast as consumer purchasing percent share. gains momentum. Among the leading categories are Internet Ripley’s thriving online business made increasing warehouse 20 STORES / MAY 2011 WWW.STORES.ORG http://WWW.STORES.ORG

Table of Contents for the Digital Edition of STORES Magazine - May 2011

STORES Magazine - May 2011
Editor’s Page
President’s Page
Retail People
Supply Chain
Getting Closer to Customers
Workforce Management
Customer Satisfaction
Customer Rewards
Human Resources
2011 Software Sourcebook Guide
Website Security
Divisional Update
NRF News
Point of View
Retail Industry Calendar
End Cap

STORES Magazine - May 2011