STORES Magazine - February 2009 - (Page 30)

WORTH WATCHING / CONCEPT2WATCH Expose Those Toes hink of flip-flops as frivolous footwear? Then Flip Flop Shops – the first retail chain dedicated to the latest and hottest styles — isn’t for you. You might be seduced by the scent of coconut sun tan oil, however. Inside, lifestyle videos are playing on a flat screen TV, orange and blue back lights simulate a sunset and the soothing sounds of ocean waves fill the air. The intent is to create the sense of freedom and fun associated with sun, surf and liberated toes. The 500- to 900-sq.-ft. stores are eco-friendly, using natural cork flooring, bamboo, low energy lighting, water-based paints and display cabinets made from particle board. All the leading brands — Reef, O’Neil, Hurley, Havaianas, Roxy, OluKai, Flojos, Rainbow — are available at prices that range from $20 to $100. Last year, chain founders Todd Giatrelis and Sarah Towne entered into a franchising partnership with the management team that helped make Cold Stone Creamery a leading brand. The first three franchised Flip Flop Shops will open in Las Vegas, Vancouver, B.C., and Guam in the first quarter of this year. The goal is to open at least 230 more stores within five years, primarily in malls and lifestyle centers. StORES — Liz Parks T Flip Flop Shops Atlanta Darin Kraetsch, CEO Four company-owned stores in Arizona and California 30 STORES / FEBRUARY 2009 WWW.STORES.ORG http://WWW.STORES.ORG

Table of Contents for the Digital Edition of STORES Magazine - February 2009

STORES Magazine - February 2009
Executive Editor's Page
President's Page
Are You a Pusher or a Puller?
What Shoppers Think
Online Retail Satisfaction
10 Things You May Have Missed
Numbers Worth Counting
Full Price/Markdown
Retail People
Cover Story - Something’s Got to Give
First Look
Online Partners
Inventory Systems
Drug Store Systems
Business Intelligence
Inventory Managment
Online Marketing
Supply Chain - Better Data, Better Decisions
Returns Management - Identifying Fraud
Data Security - Securing Intimate Data
Anti-Shoplifting - Mall of Shame?
Risk Management - Securing Consumer Confidence
Loeb Retail letter
ARTS Update
Point of View
NRF News
Retail Crossword
Retail Industry Calendar
End Cap

STORES Magazine - February 2009