STORES Magazine - February 2009 - (Page 58)

LPINFORMATION / RISK MANAGEMENT Securing Consumer Confidence Survey suggests shoppers may be swayed by PCI compliance BY LIZ PARKS onsumers tend to have long memories, particularly when it comes to news that can affect their pocketbooks. C One recent poll of 500 consumers illustrates how deeply consumers continue to worry about using their credit cards in retail environments when they aren’t sure data security systems are in place to protect them. The survey, sponsored by retail data security systems provider Solidcore Systems, found that eight in 10 consumers believed that some retail locations are safer than others for using credit and debit cards, and 74 percent would not use their credit cards in stores where they felt their financial or personal information might be at risk. Forty-two percent said they worry that POS systems are insecure and at risk for fraud. On the other side of the equation, 83 percent of respondents said that an industry standard like the Payment Card Industry Data Security Standard would compliance assessment. One of the primary reasons retailers lack confidence in their customer data security systems is the complexity of implementing and maintaining compliance with PCI-DSS security standards. make them more comfortable shopping Mike Lewis is executive vice president with credit cards. But, as retailers know, and CIO of Ottawa, Ontario-based implementing and maintaining PCI-DSS Giant Tiger Stores, a 185-unit family requirements can be a complex and discount store chain. His company imcostly process. plemented Solidcore’s POS Check and A poll of IT and PCI-compliance proControl Solution because it afforded the fessionals conducted last spring by inease of working with “just one product formation security consultant Emagined to secure our POS systems while also ensuring comprehensive covSecurity, San Carlos, erage of the PCI-compliCalif., and Frederick, SALES AT RISK ance requirements across Md.-based Fortrex, a of conour distributed store syssupplier of qualified sesumers tems.” Solidcore works by curity assessor (QSA) won’t shop a store if services, found that 57 controlling access to all they feel their customer percent had either expetypes of POS devices, ATM information data isn’t rienced a PCI-complimachines — even medical safe. ance control deficiency devices. of conin the past year or did sumers Seal of safety not know if they had a believe some retail stores are safer than San Diego-based NSS PCI-compliance defiothers for using credit Labs, an independent secuciency in their IT enviand debit cards. rity product testing and cerronments. Only 6 perworry that tification organization, cent said they were payment “completely confident” concluded that Solidcore’s processing systems are that they would not sufembedded software providinsecure or at risk of fer a data breach followed “extremely strong malfraud. ing a successful PCIware protection and preSource: Solidcore Systems vented the unauthorized October 2008 consumer survey execution of 100 percent of 15,557 malware samples.” It achieved “a 100 percent score in maintaining host integrity and 99.98 percent in malware protection.” To help its retail customers communicate the security benefits to consumers, Cupertino, Calif.-based Solidcore plans to launch a “seal of safety by Solidcore” security logo (similar to the Good Housekeeping seal of approval or the VeriSign online secured seal) early in 2009. The Payment Card Industry Security Standards Council also is developing a secured seal, says Anne Bonaparte, president and CEO of Solidcore. StORES 74% 81% 42% 58 STORES / FEBRUARY 2009 WWW.STORES.ORG http://WWW.STORES.ORG

Table of Contents for the Digital Edition of STORES Magazine - February 2009

STORES Magazine - February 2009
Executive Editor's Page
President's Page
Are You a Pusher or a Puller?
What Shoppers Think
Online Retail Satisfaction
10 Things You May Have Missed
Numbers Worth Counting
Full Price/Markdown
Retail People
Cover Story - Something’s Got to Give
First Look
Online Partners
Inventory Systems
Drug Store Systems
Business Intelligence
Inventory Managment
Online Marketing
Supply Chain - Better Data, Better Decisions
Returns Management - Identifying Fraud
Data Security - Securing Intimate Data
Anti-Shoplifting - Mall of Shame?
Risk Management - Securing Consumer Confidence
Loeb Retail letter
ARTS Update
Point of View
NRF News
Retail Crossword
Retail Industry Calendar
End Cap

STORES Magazine - February 2009