STORES Magazine - March 2008 - (Page 24)

fullprice/markdown & RETAIL HITS MISSES Consumers want it all – sophisticated technology that’s easy to use out of the box. Vendors who understand that win; those who don’t risk suffering more than just product returns. No-Name Nonsense REDUX Beverages has decided to relaunch the RK- energy drink, Cocaine -- only this time the product MA N DOW is being sold in a nameless can with a white "billboard" where consumers can write their own moniker. The relaunched energy drink comes in the same 8.4ounce red can as the original and has the same ingredients and formula. A Redux spokesman said the company wanted people to call it “something more controversial than we had done with the Cocaine energy drink name.” You may recall that Cocaine was pulled from store shelves by the Food & Drug Administration. In an effort to smooth things over with the FDA, the company removed the tagline that read “the legal alternative” and added an anti-drug warning label. It also removed claims of health benefits from its website. Marketing plans for the relaunch include TV ads, music tours and viral and street action. A social network, a la MySpace, built solely for Cocaine energy drink is already in place at drinkcocaine.com/social. It features numerous diatribes about free speech and some telling videos that show Redux did little more than cover up the original label with an easily peeled sticker. Here’s hoping the FDA will flex its muscle again. Naming a product after an illegal, addictive and sometimes-lethal street drug is irresponsible enough; flaunting such arrogance with a peel-off sticker shows abject disdain. Helping Hand THERE ARE plenty of brands that donate to L charities or refuse to test product on animals. But FUL E there’s one cosmetics company setting a new RIC P standard by donating all of its distributable profits to charity. PeaceKeeper Cause-Metics uses its profits to help women in need around the world. Following in the footsteps of brands such as Newman’s Own, the New Yorkbased cosmetics company donates all after-tax distributable profits from the company’s sales to help women’s health advocacy and urgent human rights issues, including domestic violence, gender inequality, rape and infanticide. PeaceKeeper also gives 0.5 percent of its annual gross revenues to charity. Whole Foods Market and Nordstrom are among the retailers who sell PeaceKeeper natural lipsticks, nail polishes, lip glosses and lip balms. To date, the company has distributed more than $55,000 in cash donations and $30,000 in products to women-focused non-profits for their silent auctions or VIP events. Green Good HANNAFORD Supermarkets and Whole Foods L Market are the founding partners of the EnvironFUL ICE mental Protection Agency’s GreenChill PartnerPR Not So Smart DID YOU receive a Smartphone as a holiday RK- gift? Did you keep it? MA N A survey conducted by Opinion Research reDOW vealed that Smartphones (excluding the iPhone and RIM Blackberry) were the most returned electronic item of the holiday season. Slightly more than one-fifth of Smartphone buyers (21 percent) returned their purchases to the retailers. The biggest gripe returnees cited was an inability to understand the product set-up process. Making matters worse, 16 percent of those who encountered the set-up problems said the experiences significantly worsened their perception of the company that manufactured the Smartphone. ship, a program that promotes strategies that reduce refrigerant usage harmful to the environment. The program also advocates the reduction of greenhouse gasses -- and saves money. Both retailers will inventory refrigeration emissions and are committed to using only ozone-friendly and advanced refrigeration technologies in all new and remodeled stores. On the eco-friendly fashion front, American Apparel and prAna, a retailer of yoga apparel, are now selling shirts spun with cotton grown in California’s Central Valley and sewn just a short distance away. Keeping the process closely contained reduces the use of fossil fuels during transportation. WWW.STORES.ORG 24 http://drinkcocaine.com/social http://WWW.STORES.ORG

Table of Contents for the Digital Edition of STORES Magazine - March 2008

STORES Magazine - March 2008
Contents
Executive Editor's Page
President's Page
Sam’s Club Gets Tough on RFID Stragglers
Athletes for Hire
What Shoppers Think
Goodwill Hunting
10 Things You May Have Missed
Numbers Worth Counting
Full Price/Markdown
Retail People
Luxury’s Shrinking Purse
Workplace Law
Concept2Watch
Payments
First Look
Green Retailing
Cosmetic Sales
Merchandising
E-Commerce
Inventory Tracking
Loeb Retail Letter
ARTS Update
Point of View
NRF News
Retail Industry Calendar
Last Laugh

STORES Magazine - March 2008

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