STORES Magazine - March 2008 - (Page 88)

INSIDE TRACK Compiled by Anastasia Van Engelen NRFnews NRF Presents Health Care Plan NRF has presented Congress and the Bush administration with a comprehensive package of recommendations on how to reform the nation’s health care system. The recommendations propose that lawmakers consider an “individual mandate” requiring individuals to obtain health insurance, as well as new voluntary coverage options for part-time workers. The NRF Vision for Health Care Reform was developed over the last two years by the NRF CEO Health Care Task Force. The document spells out more than two dozen specific steps for state-level insurance market reform, improving the quality of health care, reducing health care costs and increasing access to coverage. NRF believes about 24 million of the nation’s estimated 44 million uninsured could become Record Attendance at BIG Show covered if everyone were required to participate NRF’s Annual Convention & EXPO — Retail’s BIG Show – drew a record crowd in employer-offered plans, participate in govern- of more than 18,500 attendees to New York City in January. Better than one in ment plans for which they are eligible (like Med- five attendees (21 percent) were international visitors representing 68 countries icaid) or purchase health insurance on their — a 43 percent increase from 2007. The BIG Show boasted 585 exhibiting comown. An individual mandate would help many panies and 168,600 net sq. ft. of exhibit space. companies with their current difficulty in getting young, healthy employees to participate in their insurance into the Retail Advertising Hall of Fame. plans, a move that would reduce the average cost of a OfficeMax received the Peter Glen Award, which is precompany’s pool of workers. sented to companies that give back to their community or environment in a unique way. OfficeMax received the award for its “A Day Made Better” giving program. In OctoRAC Highlights ber 2007, more than 4,000 OfficeMax associates, media, THE ANNUAL Retail Advertising Conference was held school administrators and students surprised 1,000 teachlast month in Chicago. ers across the United States with more than $1 million in Kicking off the event was Dan Heath, author of the book, classroom supplies. The campaign generated more than “Make Your Mark and Make it Stick,” who spoke about $2.4 million in positive publicity for OfficeMax. what it takes for retailers to make their brands memorable. Marketing executives from eBay, Best Buy, Borders and other retailers also provided insights into their companies’ New Basics of Retail Credential successful marketing techniques. THE NRF FOUNDATION launches its new Basics of ReThe Retail Award for Creativity, innovation, and exceltail Credential this month. Developed by industry subject lence (RACie) Dinner was hosted by Best Buy creative dimatter experts and the NRFF, the credential measures and rector Manny Palomo and actress/entertainer Daisy validates knowledge of seven key retail disciplines: Fuentes. The RACies honored the very best marketing • Retail operations campaigns in the retail industry. • Merchandising This year’s Best of the Best award, • Sales & marketing determined by a live vote, went to the • Retail management & planning Seattle Aquarium for its “Let Leonard In” • The retail context & customer campaign. Other Best of the Best con• The retail organization & people/HR tenders were Saks Fifth Avenue, Target • Warehousing & logistics and For Eyes. During the dinner Mike Candidates can earn the credential by passing an online Linton, senior vice president and chief assessment of 75 questions. For more information, visit Mike Linton marketing officer of eBay, was inducted 88 STORES / MARCH 2008 WWW.STORES.ORG & WHO WHAT WHEN http://WWW.STORES.ORG

Table of Contents for the Digital Edition of STORES Magazine - March 2008

STORES Magazine - March 2008
Executive Editor's Page
President's Page
Sam’s Club Gets Tough on RFID Stragglers
Athletes for Hire
What Shoppers Think
Goodwill Hunting
10 Things You May Have Missed
Numbers Worth Counting
Full Price/Markdown
Retail People
Luxury’s Shrinking Purse
Workplace Law
First Look
Green Retailing
Cosmetic Sales
Inventory Tracking
Loeb Retail Letter
ARTS Update
Point of View
NRF News
Retail Industry Calendar
Last Laugh

STORES Magazine - March 2008