STORES Magazine - March 2008 - (Page 90)

POSTSCRIPT thelastlaugh Face Time CEOS generally take themselves pretty seriously. Sure, some feel comfortable letting down their guard with the corporate upper echelon, but few expose their lighter side to the general public. Meet Chairman Bob — Bob Mariano, that is. Mariano is the chairman of Roundy’s Supermarkets, which includes stores operating under the Pick ‘n Save, Copps and Rainbow brands. He’s also the star of the Milwaukee-based chain’s new TV, radio and print advertising campaigns. The ads feature “Chairman Bob” in action as he approves private label products, accompanied by actors playing corporate toadies. The “Bobtourage” attends to Chairman Bob’s every whim as he makes a surprise visit to a factory to approve the chip recipe, travels to a grove to pick out the sweetest orange for Roundy’s OJ and dons a parka to brave the freezer in the quest to taste and approve Roundy’s ice cream. “Chairman Bob” parodies the image of the demanding CEO with a mix of appeal and aplomb. Roundy’s private label has been around since 1872, and was founded on a commitment to provide customers with products of uncompromising quality. The new ad campaign shows that this commitment continues, and using humor to drive home that point makes it especially memorable. not permitted inside the store; still, they say they’ll make every effort to “do the right thing” for Young — and they’re planning to throw in a bike lock. Chew on This FOOD TRENDS have shifted from low fat to low carb to whole grain everything over the past few years. But in recent months, The Wall Street Journal has uncovered two food trends that appear to break away from that mold. A front-page story proclaimed ice-chewing a “hot trend” and noted that some Sonic Drive-In franchisees sell ice in cups and bags “to go.” Sales of machines that make easier-to-chew ice are up 23 percent, and ice makers are competing to win compulsive ice chewers with names like Chewblet, Nugget Ice and Pearl Ice. A week later, another trend was revealed. It seems unexpected changes in Vietnam’s food chain and diet have sparked rodent eating – with rat cuisine moving from the countryside to the big cities. A delicacy for centuries in rural areas, rats have turned up on the menus of posh restaurants, according to the Journal. Perhaps this will ramp up efforts to find a cure for bird flu. © The New Yorker Collection 2003 George Booth from All Rights Reserved. Bike . . . Going Fast A SEVENTH GRADER in Salem, Ore., received a lesson in following rules and using his head when he parked his bike on the selling floor of the local Goodwill Store — and returned to find it had been sold. Cody Young’s black BMX, which cost $232 four years ago, was sold for $6.99. Young and his buddies went to the store to look at speakers. He didn’t have a lock for his BMX, but his friends assured him that they had left their bikes inside the store on previous visits. His first mistake was listening to his friends; the second was parking his bike near a row of other bicycles that were for sale. Goodwill officials insist bikes are 90 STORES / MARCH 2008 WWW.STORES.ORG http://WWW.STORES.ORG

Table of Contents for the Digital Edition of STORES Magazine - March 2008

STORES Magazine - March 2008
Executive Editor's Page
President's Page
Sam’s Club Gets Tough on RFID Stragglers
Athletes for Hire
What Shoppers Think
Goodwill Hunting
10 Things You May Have Missed
Numbers Worth Counting
Full Price/Markdown
Retail People
Luxury’s Shrinking Purse
Workplace Law
First Look
Green Retailing
Cosmetic Sales
Inventory Tracking
Loeb Retail Letter
ARTS Update
Point of View
NRF News
Retail Industry Calendar
Last Laugh

STORES Magazine - March 2008