STORES Magazine - May 2009 - (Page 13)

Go green in the back office. Electronic or two-sided reports can save paper and/or eliminate printing centers. Eliminate marginal store opening hours. Given the lower volumes, early a.m. and late p.m. hours may no longer be justified. Eliminate loyalty programs that have become nothing but a mechanism for discounting. Unless true data mining is being conducted, the costs of customer sign-up, database maintenance and rewards rarely create a payback. Move to a statistically-based approach to inventory rather than completing one or more physical inventories in each store annually. Shift to independent contractors for less-critical packaging and creative refreshes. Eliminate inhouse resources and focus the big agency on major events only. 6 7 8 9 10 Digital Domination Talk about creating a “wow” factor. At Zacky’s, an independent clothing store in Manhattan, the chorus of “wows” starts on the street and continues straight through to checkout. Working with LED Media, Zacky’s has deployed a dynamic digital signage solution that raises the bar to new levels. The store installed 54 40-inch NEC MultiSync displays in a video wall configuration to capture the attention of passersby. Inside, shoppers are entertained by music videos displayed on 22-inch monitors and educated and engaged by 46-inch monitors along the store’s walls and checkout areas that afford interaction with dynamic store content like vendor promotions, product information and daily sales. The touch-screen displays at checkout also enable Zacky’s to thank customers for their purchases in their native language. ➔ WWW.STORES.ORG t may be hip to be square, but despite the best efforts of the media to position “staycations” as “hot,” 59 percent of consumers say they’re “not.” The Consumer Intentions and Actions survey, conducted last month by BIGresearch, asked nearly 8,700 consumers 18 and older to weigh in on the topic. Only 41 percent considered the stay-at-home vacation to be “hot,” with those in the 35- to-44 and 45-to-54 age groups leading the pack. The usually trend-savvy 18- to 24-year-old crowd doesn’t consider the staycation to be hip at all; only one in three designate it as being “hot.” Women are definitely more supportive of the staycation than men: Nearly half (48 percent) say they’re “hot,” while 65 percent of men surveyed say they’re “not.” Overall, 45 percent of survey respondents consider vacations to be “hot.” Baby Boomers (62 percent) and their elders (64 percent) are least enamored with vacations right now. When asked their plans for a number of big-ticket purchases over the next six months, 17 percent of respondents indicated that they earmarked money for vacation/travel – more than are planning to buy a new computer, TV or furniture or undertake a major home improvement or repair. I STORES / MAY 2009 13 http://WWW.STORES.ORG

Table of Contents for the Digital Edition of STORES Magazine - May 2009

STORES Magazine - May 2009
Executive Editor's Page
President's Page
Facts to Chew On
What Shoppers Think
Deals "R" Us
10 Things You May Have Missed
Numbers Worth Counting
Full Price/Markdown
Retail People
Cover Story: Brand X Power
Home Improvement
Credit Where Credit's Due
Locate, Locate, Locate
New Playbook
Staying in the Fast Lane
Clean and Green
Driven to Please
Farm System
Rx for Shrink
Zeroing Out Zombies
Rogues Gallery
Ounce of Prevention
Loeb Retail Letter
Chain Action
Optimism Rocks
ARTS Update
Point of View
Retail Crossword
Retail Industry Calendar
End Cap

STORES Magazine - May 2009