STORES Magazine - May 2009 - (Page 44)

NUTS AND BOLTS / E-COMMERCE Staying in the Fast Lane BY CRAIG GUILLOT boosts page load speeds via third-party server network ot too long ago, shopping for a new car meant putting on a poker face, driving down to a local dealer and trying to glean as much information as you could from the window stickers before being subjected to a salesman and his “manager.” N Nowadays, a majority of car owners dealers around the country, do the bulk of their research online and is one of the major players in the autowalk into dealerships well informed and motive portal market. With the help of educated. With vehicle specs, reviews, Akamai, it is adding more rich content histories and pricing at their fingertips, to drive more business. consumers have far more power than Launched in 1996 as a portal to help they had in the past. As Internet speeds consumers with automotive research, increase, however, it seems that patience now lists the inventories of decreases: Every second some 5,000 dealers. It lost to a slow-loading also features user-generpage could result in a lost ated reviews, ratings, foof new-car shoppers customer. rums, blogs and a variety use the Internet to With an inventory of of articles, and the latest research vehicles more than a million vehiadditions are videos that cles from thousands of cover everything from Source: Capgemini 88% crash and performance tests to tips and advice for car shoppers and owners. welcomes more than two million unique visitors per month and earns its revenues from advertising and dealer affiliation fees. The website also has partnerships to provide content to Comcast, website affiliates such as and broadcast affiliates like the Scripps Television Group. The web is becoming a critical tool for auto shoppers. According to a recent Cars Online report from Capgemini, 88 percent of consumers use the Internet to research vehicles, and many report using WWW.STORES.ORG 44 STORES / MAY 2009 http://WWW.STORES.ORG

Table of Contents for the Digital Edition of STORES Magazine - May 2009

STORES Magazine - May 2009
Executive Editor's Page
President's Page
Facts to Chew On
What Shoppers Think
Deals "R" Us
10 Things You May Have Missed
Numbers Worth Counting
Full Price/Markdown
Retail People
Cover Story: Brand X Power
Home Improvement
Credit Where Credit's Due
Locate, Locate, Locate
New Playbook
Staying in the Fast Lane
Clean and Green
Driven to Please
Farm System
Rx for Shrink
Zeroing Out Zombies
Rogues Gallery
Ounce of Prevention
Loeb Retail Letter
Chain Action
Optimism Rocks
ARTS Update
Point of View
Retail Crossword
Retail Industry Calendar
End Cap

STORES Magazine - May 2009