STORES Magazine - June 2008 - (Page 13)

Product line is a collection of greeting cards and stationery items printed on polymer-based materials that can efficiently be reused in other products. Inspired by the Cradle-to-Cradle (C2C) design philosophy, the ReProduct greeting card is sent to a friend in the provided two-way envelope (both the card and envelope are printed on polypropylene substrate, a paper-thin plastic). Once the recipient finishes enjoying the card, he places it in the postage-paid return portion of the envelope and mails it to Shaw Industries, one of the nation’s leading textile manufacturers and the world’s leading producer of carpets. There, 100 percent of the card is “reproducted” into new carpet tiles. C2C executives report that over the last 12 months, a growing number of top-tier organizations have produced holiday corporate cards and other marketing materials using the ReProduct method. Cozymel’s Spices Up Payments There’s something new at Cozymel’s Mexican Grill in Grapevine, Texas. It’s not a quesadilla or a margarita: it’s a wireless, interactive device that delivers a next-generation, pay-at-the-table experience. Dallas-based TableTop Media collaborated with Microsoft to create the device. The solution, created for the casual restaurant segment, is built on Microsoft’s Windows Embedded CE-operating system and offers the ability to split checks, add a tip and e-mail or print receipts. Guests can pay at their convenience. The device also provides advanced restaurant CRM capaWWW.STORES.ORG ashionistas have already loaded their closets with the season’s must-have items, but what about the fashion masses? Are a majority of women planning to rush out and purchase gladiator sandals before the sweltering temperatures set in? Data derived from the Consumer Intentions and Actions Survey conducted by BIGresearch offers some insight as to which of the season’s trends are likely to catch on with shoppers — and which may end up on the markdown rack come mid-July. The findings reveal that women consider yellow to be a “hot” color for apparel and accessories, and polka dots and wide leg trousers to be “hot” looks in clothing. Yellow, an emerging color for spring — along with other bold shades, is judged to be “hot” by 36 percent of younger women, 28 percent of those ages 35 to 54 and 32 percent of women 55 and older. Thirty-one percent of young women say polka dots are “hot.” Gladiator sandals, which re-emerged from the Roman era last year with the help of fashion trendsetter Mary Kate Olsen, are a talked-about trend in spring fashion magazines, but a glance at the CIA figures suggests this footwear item might not have much traction. Only 14 percent of younger women think gladiator sandals are “hot.” A monokini — a one piece swimsuit with cutouts — is considered “hot” by at least a quarter of women in each age segment; not surprisingly, younger women are more inclined to designate the style as “hot.” Men were also asked to weigh in on whether these trends were “hot” or “not.” Their responses suggest general indifference — with the notable exception of the monokini. Some 25 percent of men ages 18 to 34 and 35 to 54 think this trend is “hot.” F bility that delivers real-time feedback and a syndicated content management and promotional offering designed to engage and entertain guests. The restaurant “has been very impressed with the initial results,” says Mary Russo, president of Food, Friends and Company, Cozymel’s parent company. “Items promoted on the device represent a double-digit increase compared to traditional tabletop promotions.” Additionally, the store manager at the Grapevine location reports faster table turns, shorter wait times, an increase in repeat guests and operational efficiency across the board. STORES / JUNE 2008 13 http://WWW.STORES.ORG

Table of Contents for the Digital Edition of STORES Magazine - June 2008

STORES Magazine - June 2008
Contents
Executive Editor's Page
President's Page
Tesco Tests Carbon Labels
What Shoppers Think
10 Things You May Have Missed
Numbers Worth Counting
Full Price/Markdown
Retail People
Cover Story: Boom - or Bust
Green Retailing
Concept2Watch
Online Marketing
Building Traffic
Water Management
Branding
Digital Marketing
Loyalty Programs
Special Report: Taking on Teens
Supply Chain - Robo Crop
Human Resources
Supply Chain - Directory Assistance
Loeb Retail Letter
ARTS Update
Point of View
NRF News
Retail Crossword
Retail Industry Calendar
Last Laugh

STORES Magazine - June 2008

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