STORES Magazine - June 2008 - (Page 36)

WORTH WATCHING / CONCEPT2WATCH hopping can be tiring and, during busy seasons like Christmas, downright exhausting. But new a retail concept is designed to banish that run-down feeling, and it doesn’t require customers to stand on their heads yoga-style: In fact, all they need do is snuggle into a Shiatsu-style massage chair and take a deep breath. Recreational oxygen bars originated in Japan and migrated to America via high-energy Las Vegas. Among the first retail outlets is Oxynate, which opened its first location three years ago at the Mall of America. A second unit opened two years ago in Nashville; the latest is scheduled to S Oxynate Brooklyn Park, Minn. Co-owners: Julie and Ted Sabby and Sherry Muffenbier debut this month in Glendale, Ariz. For $25, customers get to relax for 15 minutes, breathing in oxygen-infused aromatherapy as they enjoy the massaging motions of the chair. Once the massage is over, they stroll over to the store’s “oxygen bar” where they enjoy an additional five minutes of oxygen/aromatherapy along with a concentrated energy drink. Each unit has four to six chairs and sells relaxation products, “but the main service we provide is giving people a chance to relax and, at the same time, to recharge and feel energized and healthy,” coowner Julie Sabby says. Current plans are to open two Oxynate locations annually for several more years, then possibly franchise the concept. — Liz Parks WWW.STORES.ORG 36 STORES / JUNE 2008 http://WWW.STORES.ORG.STORES.ORG

Table of Contents for the Digital Edition of STORES Magazine - June 2008

STORES Magazine - June 2008
Executive Editor's Page
President's Page
Tesco Tests Carbon Labels
What Shoppers Think
10 Things You May Have Missed
Numbers Worth Counting
Full Price/Markdown
Retail People
Cover Story: Boom - or Bust
Green Retailing
Online Marketing
Building Traffic
Water Management
Digital Marketing
Loyalty Programs
Special Report: Taking on Teens
Supply Chain - Robo Crop
Human Resources
Supply Chain - Directory Assistance
Loeb Retail Letter
ARTS Update
Point of View
NRF News
Retail Crossword
Retail Industry Calendar
Last Laugh

STORES Magazine - June 2008