STORES - September 2010 - (Page 20)

EXECUTIVE SUITE / COVER STORY STORES’ annual list of the online retailers consumers like most BY DEENA M. AMATO-McCOY T LOW PRICES AVERAGE 4.6 2% 73% he saying, “The more things change, the more they stay the same” definitely applies to this year’s Favorite 50. The top 12 e-retailers remain unchanged from 2009, as do the services that consumers value most when shopping online. online merchants. The overall results represent consumer “preference share” – and, as in the past, include entities that don’t meet the traditional definitions of a retailer. Still very much influenced by price, consumers also want to Now in its fourth year, the STORES Favorite 50 is based on the perceptions of retailers’ harshest and most important critic — the consumer. In June, BIGresearch collected responses from 8,486 consumers, who provided their top two preferred Consumers were asked to rate how important they found the following services or features when shopping “Not at all” and 5 representing “Very.” FREE SHIPPING AVERAGE 4.3 1% 7% 17% 23% 59% 53% 24% 4% 3% 11% FLEXIBLE RETURN POLICY AVERAGE 4.2 4% 4% 15% 20 STORES / SEPTEMBER 2010 WWW.STORES.ORG http://WWW.STORES.ORG

Table of Contents for the Digital Edition of STORES - September 2010

STORES - September 2010
Table of Contents
Editor's Page
President's Page
Retail People
Favorite 50
Retail Showcase
Customer Retention
Social Shopping
Gift Cards
Business Intelligence
Networking & Communications
Customer Centricity
Payments & Credit
Return Fraud
Green Issues
ARTS Update
Point of View
NRF News
Retail Industry Calendar
End Cap

STORES - September 2010