STORES - September 2010 - (Page 24)

EXECUTIVE SUITE / RETAIL SHOWCASE Old School, New Fashion Juniors chain rolls out new look, eyes U.S. and global expansion BY BARBARA THAU efore there was Forever 21 and H&M, there was Mandee. The value-priced juniors chain was doing fast-fashion decades before the phrase became a retail buzz term. Now the stores are being spruced up with a new prototype designed to evoke a nightclub feel and shine a more dramatic spotlight on Mandee’s merchandise. B The makeover comes as the retailer, with stores mostly in the Mandee’s new look serves a dual purpose, Mandelbaum Northeast, eyes national and international expansion. That’s a big says. It’s for “those who haven’t seen how we’ve developed and leap from the small cotton goods store that Molly Mandelbaum grown because they haven’t shopped us in a while, and people and her sons Max, Leon and Bernie opened after World War II in who are just learning about us.” Brooklyn, N.Y. The merchandise mix was simple then: house dresses, aprons and blouses. The makeover “We design and edit Today, the 124-unit retailer sells apparel, Working with architectural firm Tricarico, our merchandise mix footwear, lingerie and accessories to a core cusMandee set out to declutter the store space and to make it easy for tomer base of 17- to 25-year-old women, alcraft a high-energy, bright, open shopping envithe customer to be though thirtysomethings to fiftysomethings ronment “that feels like a hot nightclub” and right about fashion.” who wear a junior cut also shop the chain, says better showcases coordinated looks, Mandel– Ken Mandelbaum, CEO Ken Mandelbaum. baum says. Mandee 24 STORES / SEPTEMBER 2010 WWW.STORES.ORG http://WWW.STORES.ORG

Table of Contents for the Digital Edition of STORES - September 2010

STORES - September 2010
Table of Contents
Editor's Page
President's Page
Retail People
Favorite 50
Retail Showcase
Customer Retention
Social Shopping
Gift Cards
Business Intelligence
Networking & Communications
Customer Centricity
Payments & Credit
Return Fraud
Green Issues
ARTS Update
Point of View
NRF News
Retail Industry Calendar
End Cap

STORES - September 2010