STORES - September 2010 - (Page 32)

NUTS AND BOLTS / SUSTAINABILITY Stylish Sustainability Regis salons save money and energy with POS printers BY FIONA SOLTES hen it comes to salons, image is not to be taken lightly — even when it comes to something as basic as receipt printers. Beyond simple style, speed and silence, Regis’ recently signed 8,000-unit deal with Epson America was based on another important perception: the manufacturer’s commitment to sustainable products and cost-saving efficiencies. W Not only does the installation of the TM-T88V single-station thermal printers promise “substantial dollars saved on energy costs over the life of the product,” says Regis IT director for store operations Oliver Lederer, it also helps the company “do our little piece in becoming more green.” The TM-T88V was recently ranked highest in energy efficiency in its class. It holds an ENERGY STAR rating, uses a minimum of 68 percent fewer kilowatt hours than its competitors and boasts a reduced paper usage of at least 25 percent. Barry Wise, Epson’s senior marketing consultant, says the company has been on the forefront of sustainability issues 32 STORES / SEPTEMBER 2010 for two decades. More recently, Epson announced an initiative whereby every product must be built to certain sustainability standards, from the initial design through its entire lifecycle, and the company has become more vocal about its green efforts overall. Seeking energy efficiency Minneapolis-based Regis, whose corporate and franchised locations operate under the Supercuts, MasterCuts and Regis Salons banners, was in the process of a POS overhaul thanks to a fairly recent initiative to begin installing broadband in the salons. Additional changes at Regis meant IP-based credit card transactions rather than dial-up, as well “When we launched this project … we were looking for not just the right equipment functionally and practically for our salons, but also … [to] make this more of a green effort.” – Oliver Lederer, Regis as greater use of demographic and customer information. It also meant finding a printer that would eliminate the need for that duplicate “yellow copy,” would be sturdy without plastic parts that could break off and get lost, and wasn’t tricky when it came to replacing paper. Regis looked to Storeworks, a master integrator and store-level technology consultancy based outside of Minneapolis, for recommendations. Storeworks conducted energy efficiency testWWW.STORES.ORG http://WWW.STORES.ORG

Table of Contents for the Digital Edition of STORES - September 2010

STORES - September 2010
Table of Contents
Editor's Page
President's Page
Retail People
Favorite 50
Retail Showcase
Customer Retention
Social Shopping
Gift Cards
Business Intelligence
Networking & Communications
Customer Centricity
Payments & Credit
Return Fraud
Green Issues
ARTS Update
Point of View
NRF News
Retail Industry Calendar
End Cap

STORES - September 2010