STORES - September 2010 - (Page 40)

NUTS AND BOLTS / BUSINESS INTELLIGENCE Right Here, Right Now More sophisticated analysis helps NEXCOM reduce stock outs BY SANDY SMITH he U.S. Navy bills itself as “a global force for good.” The same could be said of the Navy Exchange (NEX), a chain of 305 stores in 100 locations worldwide. T Access to NEX is considered a valuable benefit to Navy personnel and their families, with goods often costing 20% less than in non-military stores. Profits are fed back into military programs; in the fiscal year ending January 31, 2010, Navy Exchange had $2.5 billion in sales, with $51 million poured back into its Morale, Welfare and Recreation (MWR) fund. NEX is part of the larger Navy Exchange Service Command (NEXCOM), which includes six businesses ranging from lodging programs to uniform supply and textile research. “Our mission — to provide quality 40 STORES / SEPTEMBER 2010 In spite of — or perhaps because of — its feel-good mission, Navy Exchange operates as aggressively as any other business. It recently tapped QuantiSense, an Atlanta-based provider of retail business intelligence, to roll out its packaged analytics application. Of particular interest, Paquette says, was reducing stock outs, especially of military uniforms. “Of course, we feel it is important to be able to provide our customers with the products they need at all times,” she says. “However, there are certain categories, such as uniforms, that have a higher priority. We are committed to delivering the value benefit to our sailors and their families every day.” “Our mission—to provide quality goods and services at a savings and to support Navy quality of life programs—represents an important non-cash benefit to both active duty and retired military families.” — Tess Paquette, NEXCOM goods and services at a savings and to support Navy quality of life programs — represents an important non-cash benefit to both active duty and retired military families,” says Tess Paquette, NEXCOM senior vice president and chief merchandising officer. The right stuff It’s that very commitment that created the need for robust business intelligence. A significant number of NEX stores are in the United States, primarily in coastal areas. But there are NEX stores in Africa, the Middle East, Europe and WWW.STORES.ORG http://WWW.STORES.ORG

Table of Contents for the Digital Edition of STORES - September 2010

STORES - September 2010
Table of Contents
Editor's Page
President's Page
Retail People
Favorite 50
Retail Showcase
Customer Retention
Social Shopping
Gift Cards
Business Intelligence
Networking & Communications
Customer Centricity
Payments & Credit
Return Fraud
Green Issues
ARTS Update
Point of View
NRF News
Retail Industry Calendar
End Cap

STORES - September 2010