STORES - September 2010 - (Page 64)

CONSIDER THIS / NRF NEWS NRFtech 2010 Many of the retail industry’s most influential information technology leaders gathered in Half Moon Bay, Calif., last month for a two-day summit to discuss current trends, how-to’s and the latest advances in retail IT. employees with technology More than 60 retail brands to help them do their jobs. were represented at Cabela’s CIO Charles NRFtech, with the CIOs of Carstens shared how the Cabela’s, Sears, Walgreens outdoor adventure retailer and Yum! Brands keynoting transformed itself from a catthe event. alog company to a multiThe general theme at channel merchant — and NRFtech was how retail IT connected more powerfully departments are developing with customers along the a new role within manageway. Rue La La COO Jeff ment when it comes to optiMarshall and PETCO CIO mizing business practices, Herman Nell shared their briefing management on thoughts on how to sell this new technologies and providing insight into the cusWalgreens’ Tim Theriault, Cisco’s Sheila Jordan and Yum! Brands’ new and evolving role throughout the organization. tomer experience. Delaney Bellinger. A complete wrap-up of Walgreens CIO Tim TheriNRFtech will appear in the October issue of STORES. In ault discussed how his company is leveraging IT to imthe interim, please visit for additional prove the customer experience through a pilot curbside summit details. pick-up program, centralizing customer data and providing RF welcomed the July introduction of a House bill calling for the creation of an Organized Retail Crime Unit at the Department of Justice. The bill would also authorize an additional $5 million per year for ORCrelated programs. "Creating a dedicated team of investigators and prosecutors at the highest level of our nation’s law enforcement structure is a good first step in putting organized retail crime perpetrators behind bars,” says NRF senior asset protection advisor Joe LaRocca. “Coupled with existing programs at the local, state and federal levels, this bill is one of the keys to protecting both retailers and consumers against the massive economic costs and very real public health and safety risks posed by these crimes.” The bill, H.R. 5932, was introduced by Rep. Bobby Scott (D-Va.), chairman of the House Judiciary Committee’s subcommittee on crime, terrorism and homeland security. It defines ORC as “obtaining retail merchandise by illegal means for the purpose of reselling or otherwise placing such merchandise back into the stream of commerce; or aiding or abetting the commission of or conspiring to commit any of these acts.” H.R. 5932 is currently pending before the House Judiciary Committee. 64 STORES / SEPTEMBER 2010 N Bill Would Create Organized Retail Crime Unit Social Media, Couponing Top of Mind for Tweens’ Moms M oms of pre-teens are more in-tune to the latest media trends than many other adults, according to a survey conducted by BIGresearch for the Retail Advertising and Marketing Association. The report TWEEN TALK found that After searching, how do you communicate moms of with others about a service, product or tweens are brand? (Check all that apply) more likely to Moms with All 18+ tweens use Facebook, read blogs and Blogging 4.5% 4.9% comparison Cell Phone 29.0 27.2 shop with a E-mail 47.6 46.2 mobile device Face-to-Face 73.2 67.9 than other Instant Messaging 12.7 14.0 adults. When it Online Communities 16.7 13.8 comes to mak- Telephone 38.1 37.6 ing grocery or Text Messaging 21.6 17.6 apparel purSource: BIGresearch and SIMM15 chases, couponing beats word of mouth as the top media influencer within this sector of shoppers. To view the full report, visit WWW.STORES.ORG http://WWW.STORES.ORG

Table of Contents for the Digital Edition of STORES - September 2010

STORES - September 2010
Table of Contents
Editor's Page
President's Page
Retail People
Favorite 50
Retail Showcase
Customer Retention
Social Shopping
Gift Cards
Business Intelligence
Networking & Communications
Customer Centricity
Payments & Credit
Return Fraud
Green Issues
ARTS Update
Point of View
NRF News
Retail Industry Calendar
End Cap

STORES - September 2010