STORES BIG Show - Sunday, January 10, 2010 - (Page 1)

Sunday Convention Daily Visit Jesta I.S. Complete end-to-end solutions Sourcing | Retail | POS | SCM at booth 2437! January 10, 2010 Surveying Retail’s Green Scene or at least 20 years, consumers have been receptive to products and initiatives designed to protect the environment; the reason sustainability at retail didn’t begin gaining traction until much more recently was a function of supply, according to research conducted for NRF’s Sustainable Retailing Consortium. Prior to 2007, most suppliers were doing little in terms of products, programs, process or marketing around sustainability — and many of the products that were available were more expensive than, and didn’t offer the same quality as, mainstream offerings. In 2007, a McMillanDoolittle research study indicated that 60 percent of consumers factored “green” into their retail buying behavior; half reported having purchased at least one green product, and 40 percent had shopped at a specific store because it was more “green-friendly.” There were concerns that the faltering economy would stall the green consumer movement in 2008. To the contrary, however, consumers continued to increase their green behavior at retail: Those indicating that green had impacted their shopping and buying behavior increased to 70 percent, and those saying they had purchased a green product rose to 61 percent. So what are consumers’ attitudes towards green merchants and merchandise in 2009? The findings of a joint McMillan/ NRF Sustainable Retailing Consortium study will be presented Tuesday afternoon in a breakout session titled “The Consumer Response to Sustainability.” Among the highlights: Women clearly are more interested and committed to green than men. Green impacts their shopping behavior more (71 percent v. 60 percent), and they are more likely to have purchased a green product in the past year (63 percent v. 54 percent). As women make more than 80 percent of all retail purchases, that’s good news for “green” advocates. Income levels didn’t have much impact on green attitudes and behavior — but age did. Seventy percent of respondents under 34 years old purchased a green product in 2009, compared with 55 percent of respondents over 45. Consumers remain unwilling to pay a premium for green goods; 70 percent won’t pay more than 5 percent above the going rate for comparable non-green products. The primary reason consumers shop a store that is environmentally friendly is the green products the store offers — 33 percent and rising. What consumers want most from retailers is transparency and information on how green a product is; 57 percent say this is very important or important. In addition to the complete study findings, Tuesday’s session will include a presentation from REI director of corporate social responsibility Kevin Hagen on what his company has learned from its consumers and employees — and how that has translated into successful sustainability programs. More than 450 exhibitors are readying the EXPO Hall floor, which opens Monday at 9 a.m. Opportunity Awaits elcome back to New York On Tuesday, we’ll fete the indusCity for NRF’s 99th Annual try’s best and brightest at the Annual ReConvention & EXPO — tail Industry Luncheon, and we’ll Retail’s BIG Show. wrap things up Wednesday Our team has once again with a Super Session titled gone above and beyond to — appropriately enough — put together an outstanding “How Leadership Trumps program. The Super Sessions Hardship.” alone feature retail leaders like New and not to be Tory Burch, Howard Levine of missed in the EXPO Family Dollar Stores, legendHall is the Innovaary retailer Allen Questrom, tion Station, which Steve Sadove of Saks, Tesbrings retailers and co’s Sir Terry Leahy, solution providers toHSN’s Mindy Grossgether in an exciting, man and Jon Luther of open space designed Tracy Mullin Dunkin’ Brands. to assist merchants with NRF President and CEO The convention their everyday and emergkicks off this morning with three rounds ing challenges. Featured technologies of breakout sessions leading up to the include social media tracking, customer Networking Roundtable Lunch. The af- kiosks, virtual dressing room platforms, ternoon’s first Super Session will feature ROI analytics, RFID tools, in-store mar“Freakonomics” and “Super Freako- keting solutions, electronic shelf labels, nomics” co-author Stephen Dubner. mobile applications, loyalty programs Tomorrow morning’s Super Ses- and product review. sions will address the new rules and We’re glad you came in out of the opportunities of the global economy and harsh elements — both meteorological sustainability in retail. To address the and economic — to join us for what unique needs of small- to medium-sized promises to be our best show ever. retailers, we’ve added a new program Come Wednesday, we’re confident you track — Independents’ Day at NRF. will be, too. W Today’s Convention Highlights Breakout Sessions 8:30 – 10 a.m. 10:15 – 11:45 a.m. Noon – 1:30 p.m. Lower level, E Hall Networking Roundtable Lunch Noon – 1:30 p.m. Room 1E 11 Super Sessions 1:45 – 2:45 p.m. Changing the Game: Shaping the Demands of the Smarter Consumer 3 – 4 p.m. Execute or Be Executed Special Events Hall 1DMR Opening Night Reception 5 – 6:30 p.m. Retail’s BIGGEST Party Marriott Marquis 1535 Broadway For a complete schedule of today’s events, please turn to page 2

Table of Contents for the Digital Edition of STORES BIG Show - Sunday, January 10, 2010

STORES BIG Show - Sunday, January 10, 2010