Outdoor Retailer - Summer 2016 - (Page 12)

THE PULSE NITTY GRITTY The Tangible Experience As a retailer, it is imperative that you have a holistic view of the sales floor, or HARMONY. A bird's eye perspective helps you make big-picture decisions. There are many ways to define large spaces-by activity, by brand, by personality of the merchandise. Commit to a cohesive foundation to stand throughout your selling season. Design elements matter. Follow these savvy merchandising tips so that the retail experience in your shop will blow away the flat screens of the online marketplace. by Jordan Martindell COOL HIKING/ CAMPING RUNNING IN A RETAIL WORLD THAT FEELS HELD HOSTAGE BY ONLINE COMPETITION, it is not enough for a store to simply carry the right product. An effective and enticing presentation of that product can make or break a shop. "There's even more of a demand for a stellar in-store experience with today's online marketplace," says Christine Guillot of Merchant Method, an independent Seattle-based retail-consulting firm. Guillot insists that the demand for a sophisticated customer experience has increased due to advanced internet and mobile shopping. "With online shopping, algorithms are able to recommend and redirect customers based on their shopping habits. It's our challenge to translate that algorithmic shopping experience to the in-store experience." The following design elements and principles, from planning to execution, will help organize the process of merchandising and will make that oh-so-essential experience seamless and pleasant for customers and retailers alike. NEUTRAL CYCLING WARM LIFESTYLE PATTERN is a regular arrangement of alternated or repeated elements (shapes, lines, colors). You can create cohesion by using patterns in merchandising. Think about product style, product placement, or combine all pattern options, as in the merchandising moment below. MOVEMENT is the path the viewer's eye takes through the work of art, often to focal areas. Apply this concept to your store and it allows you to determine the customer traffic flow. Don't take floor planning for granted. Strategic positioning of key selling fixtures (bolded above) allow the opportunity for customers to experience your store as you want them to. You have the power to set the path of inspiration. 12 OUTDOOR RETAILER / Summer 2016 Illustrations by Kirsten Onigkeit

Table of Contents for the Digital Edition of Outdoor Retailer - Summer 2016

Outdoor Retailer - Summer 2016
Contents
The Pulse
Nitty Gritty
Case Study
Big Picture
Global Perspective
Ideas
The Voice
Thom Hill
Brian Jones
National Parks
Half-Moon Outfitters
Mountain Crossings
Bread+Butter
Standup Paddleboards
Know Your Customer
Yoga Pants
Up Front
The View
How I Got Here
#Replife
From the Road
Closer

Outdoor Retailer - Summer 2016

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