Outdoor Retailer - Summer 2016 - 25
Anders Piiparinen
PLAYING FORWARD
Cotopaxi fosters
education programs in
Kumari, Nepal.
lar around the ability of their dollars to either
do good or bad in the world," says Michael
Hoffman, CEO of See3, a digital marketing
agency "for do-gooders" and a certified B Corp.
"People will choose the companies that help
causes or help their environment or are good
to their employees over companies that don't,
so just from a pure profitability and marketing
perspective, this is very powerful."
The outdoor industry comprises a strong
contingent of B Corp membership, but not
enough, says Kim Coupounas, director of
B Lab's Colorado office, and the co-founder, CEO, and Chief Sustainability Officer of
GoLite, which operated as a certified B Corp.
"It always struck me as someone who's from
the outdoor industry that, given our halo and
how our customers think we're good actors,
we should really live up to it," she says. If companies battened the hatches during the economic downturn, she says, it's time to move
on. She points to Etsy's successful IPO to show
that B Corps can keep stockholders happy, too.
B Corp certification provides companies a
metric to measure and compare themselves,
and a codified commitment to doing good
that insulates their option to prioritize the
planet and employees over profit. For retailers and customers, B Corp certification offers
transparency, accountability, and an antidote
to greenwashing. "Having a credible, worldclass standard gives consumers confidence
that they're buying from a good company and
not just someone who's good at marketing,"
Coupounas says. "If you are a retailer, and you
choose brands that are walking the talk, it says
http://www.LIFESTRAW.COM
http://www.LIFESTRAW.COM
Outdoor Retailer - Summer 2016
Table of Contents for the Digital Edition of Outdoor Retailer - Summer 2016
Outdoor Retailer - Summer 2016
Contents
The Pulse
Nitty Gritty
Case Study
Big Picture
Global Perspective
Ideas
The Voice
Thom Hill
Brian Jones
National Parks
Half-Moon Outfitters
Mountain Crossings
Bread+Butter
Standup Paddleboards
Know Your Customer
Yoga Pants
Up Front
The View
How I Got Here
#Replife
From the Road
Closer
Outdoor Retailer - Summer 2016 - Outdoor Retailer - Summer 2016
Outdoor Retailer - Summer 2016 - Cover2
Outdoor Retailer - Summer 2016 - 1
Outdoor Retailer - Summer 2016 - 2
Outdoor Retailer - Summer 2016 - 3
Outdoor Retailer - Summer 2016 - Contents
Outdoor Retailer - Summer 2016 - 5
Outdoor Retailer - Summer 2016 - 6
Outdoor Retailer - Summer 2016 - 7
Outdoor Retailer - Summer 2016 - 8
Outdoor Retailer - Summer 2016 - 9
Outdoor Retailer - Summer 2016 - The Pulse
Outdoor Retailer - Summer 2016 - 11
Outdoor Retailer - Summer 2016 - Nitty Gritty
Outdoor Retailer - Summer 2016 - 13
Outdoor Retailer - Summer 2016 - 14
Outdoor Retailer - Summer 2016 - 15
Outdoor Retailer - Summer 2016 - 16
Outdoor Retailer - Summer 2016 - 17
Outdoor Retailer - Summer 2016 - 18
Outdoor Retailer - Summer 2016 - 19
Outdoor Retailer - Summer 2016 - Case Study
Outdoor Retailer - Summer 2016 - 21
Outdoor Retailer - Summer 2016 - 22
Outdoor Retailer - Summer 2016 - 23
Outdoor Retailer - Summer 2016 - Big Picture
Outdoor Retailer - Summer 2016 - 25
Outdoor Retailer - Summer 2016 - 26
Outdoor Retailer - Summer 2016 - 27
Outdoor Retailer - Summer 2016 - Global Perspective
Outdoor Retailer - Summer 2016 - 29
Outdoor Retailer - Summer 2016 - Ideas
Outdoor Retailer - Summer 2016 - The Voice
Outdoor Retailer - Summer 2016 - 32
Outdoor Retailer - Summer 2016 - 33
Outdoor Retailer - Summer 2016 - 34
Outdoor Retailer - Summer 2016 - 35
Outdoor Retailer - Summer 2016 - Thom Hill
Outdoor Retailer - Summer 2016 - 37
Outdoor Retailer - Summer 2016 - Brian Jones
Outdoor Retailer - Summer 2016 - 39
Outdoor Retailer - Summer 2016 - National Parks
Outdoor Retailer - Summer 2016 - 41
Outdoor Retailer - Summer 2016 - 42
Outdoor Retailer - Summer 2016 - 43
Outdoor Retailer - Summer 2016 - 44
Outdoor Retailer - Summer 2016 - 45
Outdoor Retailer - Summer 2016 - 46
Outdoor Retailer - Summer 2016 - 47
Outdoor Retailer - Summer 2016 - 48
Outdoor Retailer - Summer 2016 - 49A
Outdoor Retailer - Summer 2016 - 49D
Outdoor Retailer - Summer 2016 - 49G
Outdoor Retailer - Summer 2016 - 49H
Outdoor Retailer - Summer 2016 - 49
Outdoor Retailer - Summer 2016 - Half-Moon Outfitters
Outdoor Retailer - Summer 2016 - 51
Outdoor Retailer - Summer 2016 - 52
Outdoor Retailer - Summer 2016 - 53
Outdoor Retailer - Summer 2016 - 54
Outdoor Retailer - Summer 2016 - 55
Outdoor Retailer - Summer 2016 - 56
Outdoor Retailer - Summer 2016 - 57
Outdoor Retailer - Summer 2016 - 58
Outdoor Retailer - Summer 2016 - 59
Outdoor Retailer - Summer 2016 - 60
Outdoor Retailer - Summer 2016 - 61
Outdoor Retailer - Summer 2016 - Mountain Crossings
Outdoor Retailer - Summer 2016 - 63
Outdoor Retailer - Summer 2016 - 64
Outdoor Retailer - Summer 2016 - 65
Outdoor Retailer - Summer 2016 - 66
Outdoor Retailer - Summer 2016 - 67
Outdoor Retailer - Summer 2016 - 68
Outdoor Retailer - Summer 2016 - 69
Outdoor Retailer - Summer 2016 - 70
Outdoor Retailer - Summer 2016 - Bread+Butter
Outdoor Retailer - Summer 2016 - Standup Paddleboards
Outdoor Retailer - Summer 2016 - 73
Outdoor Retailer - Summer 2016 - 74
Outdoor Retailer - Summer 2016 - 75
Outdoor Retailer - Summer 2016 - Know Your Customer
Outdoor Retailer - Summer 2016 - 77
Outdoor Retailer - Summer 2016 - 78
Outdoor Retailer - Summer 2016 - 79
Outdoor Retailer - Summer 2016 - Yoga Pants
Outdoor Retailer - Summer 2016 - 81
Outdoor Retailer - Summer 2016 - 82
Outdoor Retailer - Summer 2016 - 83
Outdoor Retailer - Summer 2016 - Up Front
Outdoor Retailer - Summer 2016 - 85
Outdoor Retailer - Summer 2016 - The View
Outdoor Retailer - Summer 2016 - 87
Outdoor Retailer - Summer 2016 - 88
Outdoor Retailer - Summer 2016 - 89
Outdoor Retailer - Summer 2016 - 90
Outdoor Retailer - Summer 2016 - 91
Outdoor Retailer - Summer 2016 - 92
Outdoor Retailer - Summer 2016 - How I Got Here
Outdoor Retailer - Summer 2016 - 94
Outdoor Retailer - Summer 2016 - 95
Outdoor Retailer - Summer 2016 - #Replife
Outdoor Retailer - Summer 2016 - 97A
Outdoor Retailer - Summer 2016 - 97B
Outdoor Retailer - Summer 2016 - 97
Outdoor Retailer - Summer 2016 - 98
Outdoor Retailer - Summer 2016 - 99
Outdoor Retailer - Summer 2016 - 100
Outdoor Retailer - Summer 2016 - 101
Outdoor Retailer - Summer 2016 - From the Road
Outdoor Retailer - Summer 2016 - 103
Outdoor Retailer - Summer 2016 - Closer
Outdoor Retailer - Summer 2016 - Cover3
Outdoor Retailer - Summer 2016 - Cover4
https://www.nxtbook.com/emerald/outdoorretailer/2023Winter
https://www.nxtbook.com/emerald/outdoorretailer/2023summer
https://www.nxtbook.com/emerald/outdoorretailer/thedailyguidess23
https://www.nxtbook.com/emerald/outdoorretailer/dailySM2022_Day3
https://www.nxtbook.com/emerald/outdoorretailer/dailysm2022_Day2
https://www.nxtbook.com/emerald/outdoorretailer/dailySM2022_Day1
https://www.nxtbook.com/emerald/outdoorretailer/daily2022_Day3
https://www.nxtbook.com/emerald/outdoorretailer/daily2022_Day2
https://www.nxtbook.com/emerald/outdoorretailer/daily2022_Day1
https://www.nxtbook.com/emerald/outdoorretailer/daily2021_day3
https://www.nxtbook.com/emerald/outdoorretailer/daily2021_day2
https://www.nxtbook.com/emerald/outdoorretailer/daily2021_day1
https://www.nxtbook.com/emerald/outdoorretailer/outdoor-retailer-august-2021
https://www.nxtbook.com/emerald/outdoorretailer/outdoor-retailer-july-2021
https://www.nxtbook.com/emerald/outdoorretailer/outdoor-retailer-june-2021
https://www.nxtbook.com/emerald/outdoorretailer/may_2021
https://www.nxtbook.com/emerald/outdoorretailer/april_2021
https://www.nxtbook.com/nxtbooks/outdoorretailer/march_2021
https://www.nxtbook.com/nxtbooks/outdoorretailer/february_2021
https://www.nxtbook.com/nxtbooks/outdoorretailer/january_2021
https://www.nxtbook.com/nxtbooks/outdoorretailer/december_2020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_07302020
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https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_05122020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_05052020
https://www.nxtbook.com/nxtbooks/outdoorretailer/postshow2020
https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2020_day3
https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2020_day2
https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2020_day1
https://www.nxtbook.com/nxtbooks/outdoorretailer/preshow2020
https://www.nxtbook.com/nxtbooks/outdoorretailer/2020winter
https://www.nxtbook.com/nxtbooks/outdoorretailer/postshow_summer2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/day3_summer2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/day2_summer2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/day1_summer2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/preshow_summer2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/2019summer
https://www.nxtbook.com/nxtbooks/outdoorretailer/postshow2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2019_day3
https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2019_day2
https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2019_day1
https://www.nxtbook.com/nxtbooks/outdoorretailer/preshow2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/2019winter
https://www.nxtbook.com/nxtbooks/outdoorretailer/2018summer
https://www.nxtbook.com/nxtbooks/outdoorretailer/2018winter
https://www.nxtbook.com/nxtbooks/outdoorretailer/201707
https://www.nxtbook.com/nxtbooks/outdoorretailer/2017summer
https://www.nxtbook.com/nxtbooks/outdoorretailer/2017winter
https://www.nxtbook.com/nxtbooks/outdoorretailer/2016summer
https://www.nxtbook.com/nxtbooks/outdoorretailer/2016winter
https://www.nxtbookmedia.com