Outdoor Retailer IDEAS Summer 2016 VOICES / RESEARCH / THOUGHT LEADERS DEEP ROOTS Maria Villegas-Elliott immersed herself in the outdoor space as a raft guide and now manages a restaurant in Chattanooga, Tenn. THE FUTURE The Outdoors' Greatest Advocates Latinos and Hispanics want public land protected, and they spend big money on outdoor gear. Are outdoor retailers speaking to them? by Luis Benitez 30 OUTDOOR RETAILER / Summer 2016 Photograph by Andrew Kornylak