Outdoor Retailer - Summer 2016 - (Page 4)

Contents: Features+Departments 10 THE PULSE 12 NITTY GRITTY Want to merchandise your shop to win? Follow these simple, effective design tips. Plus, are you setting you marketing budget on fire? 20 CASE STUDY Is collaboration the key to succes for specialty retailers competing in omnichannel sales? 24 BIG PICTURE 40 P. 50 28 GLOBAL PERSPECTIVE Take French lessons on what's hot in Chamonix. NATIONAL PARKS HALF-MOON OUTFITTERS 30 IDEAS This August, the National Park Service (NPS) celebrates 100 years of protecting and managing "America's Best Idea." We bring you outdoor icons-including Tommy Caldwell, Sally Jewell, and Terry Tempest Williams- talking about their favorite parks and the retailers who get them out there. Plus, Jeremy Collins provides a map to the NPS system. Beezer Molten is rethinking what outdoors means in the "New South," because he understands the market. In his Half-Moon Outfitters stores, he has created more than a specialty retail environment that makes customers a part of the community. He has built the life he wants for his family, too. Writer Brad Wetzler learns what makes it all work. 31 THE VOICE P. 62 Everest guide and director of the Colorado Recreation Industry Office Luis Benitez on being Latino/Hispanic and active in the outdoors. 36 THOM HILL The Iron & Resin co-founder is passionate about his brand and what the "new outdoors" means. 38 BRIAN JONES Playmakers' chief expounds on life and business. 71 BREAD+BUTTER MOUNTAIN CROSSINGS 72 STANDUP PADDLEBOARDS If you have hiked the Appalachian Trail, you have seen this iconic shop at Neel Gap in Georgia. Run by experienced thru-hikers, the store doesn't just put you in gear-the staff here will teach you how to do the hike. A.T. vet and author Charles Bethea makes a visit. 76 KNOW YOUR CUSTOMER ON THE COVER: We're gonna need a bigger magazine. Beezer Molten stands his ground in front of an Odeith mural of Mary Lee the shark at Half-Moon Outfitters in Mount Pleasant, S.C. Photographed by Andrew Kornylak All you need to know to sell those high-end boards. Match these demographics with the right gear. 80 YOGA PANTS Learn what active women want in their leggings. 84 UP FRONT Impulse buys at Neptune Mountaineering. PLUS 86 THE VIEW Getting deep with photographer Andy Mann. 93 HOW I GOT HERE Larry Harrison raps on how to build community. Issue No.2 SUMMER 2016 4 OUTDOOR RETAILER / Summer 2016 96 #REPLIFE Bobbi Bensman ignites the passion of her brands. 102 FROM THE ROAD Sierra Club Outings' Stacy Bare lives large. 104 CLOSER Can you really feed a bison wheat bread? Photos: (clockwise from top left) Samantha Kulpinski, Andrew Kornylak, 5 Petal Productions P. B Corps make profits by doing good, but can social consciousness attract more dedicated customers?

Table of Contents for the Digital Edition of Outdoor Retailer - Summer 2016

Outdoor Retailer - Summer 2016
Contents
The Pulse
Nitty Gritty
Case Study
Big Picture
Global Perspective
Ideas
The Voice
Thom Hill
Brian Jones
National Parks
Half-Moon Outfitters
Mountain Crossings
Bread+Butter
Standup Paddleboards
Know Your Customer
Yoga Pants
Up Front
The View
How I Got Here
#Replife
From the Road
Closer

Outdoor Retailer - Summer 2016

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