Outdoor Retailer - Summer 2016 - 84
BREAD+BUTTER / Up Front
Counter Culture
Want to sell impulse buys at checkout ? Think about your
customers' cravings, cracked hands, and curiosity.
TO GET SOME INSIGHT ON WHAT MOVES
at the cash register, we went to
Boulder, Colorado's iconic Neptune
Mountaineering and talked to
Malcolm Daly. An accomplished
mountaineer, chef, and the former
owner of climbing and active wear
brand Great Trango Holdings, Daly
now works as a sales associate on the
retail floor simply because he loves it.
Here's what he had to say.
EAT LOCAL
"Food is a no-brainer," says Daly. "But we
like to feature a lot of small local companies.
Justin's Nut Butter, Skratch Labs, and Katie's
Tram bars all sell out fast."
CLIMATE CHANGE
"We sell a ton of lip goop-Joshua Tree,
Dermatone. A lot of visitors come to our high,
dry climate and their lips explode. They need
to protect lips and skin from the sun, and they
forgot to pack lip balm and sunscreen." Daly
also notes that the shop sells canned oxygen to
tourists and parents of college students.
CHALK, YES CHALK
"It sells .We have at least 18 different types of
chalk behind the front counter: black powder, crumbled chalk, herbal chalk. There are
people very committed to a type of chalk, and
some just like to try different brands. We have
Zen Lizard X Chalk with Chinese herbs in it.
Super Chalk is the most popular."
LET THEM BROWSE
You know what else sells at the counter? Print
magazines. "When there's a line of three or
four people, someone in the back will pick up
a magazine and start to read it. They end up
buying it when they check out," says Daly. O.R.
84 OUTDOOR RETAILER
/ Summer 2016
Photograph by Ben Fullerton / Caveman Collective
Outdoor Retailer - Summer 2016
Table of Contents for the Digital Edition of Outdoor Retailer - Summer 2016
Outdoor Retailer - Summer 2016
Contents
The Pulse
Nitty Gritty
Case Study
Big Picture
Global Perspective
Ideas
The Voice
Thom Hill
Brian Jones
National Parks
Half-Moon Outfitters
Mountain Crossings
Bread+Butter
Standup Paddleboards
Know Your Customer
Yoga Pants
Up Front
The View
How I Got Here
#Replife
From the Road
Closer
Outdoor Retailer - Summer 2016 - Outdoor Retailer - Summer 2016
Outdoor Retailer - Summer 2016 - Cover2
Outdoor Retailer - Summer 2016 - 1
Outdoor Retailer - Summer 2016 - 2
Outdoor Retailer - Summer 2016 - 3
Outdoor Retailer - Summer 2016 - Contents
Outdoor Retailer - Summer 2016 - 5
Outdoor Retailer - Summer 2016 - 6
Outdoor Retailer - Summer 2016 - 7
Outdoor Retailer - Summer 2016 - 8
Outdoor Retailer - Summer 2016 - 9
Outdoor Retailer - Summer 2016 - The Pulse
Outdoor Retailer - Summer 2016 - 11
Outdoor Retailer - Summer 2016 - Nitty Gritty
Outdoor Retailer - Summer 2016 - 13
Outdoor Retailer - Summer 2016 - 14
Outdoor Retailer - Summer 2016 - 15
Outdoor Retailer - Summer 2016 - 16
Outdoor Retailer - Summer 2016 - 17
Outdoor Retailer - Summer 2016 - 18
Outdoor Retailer - Summer 2016 - 19
Outdoor Retailer - Summer 2016 - Case Study
Outdoor Retailer - Summer 2016 - 21
Outdoor Retailer - Summer 2016 - 22
Outdoor Retailer - Summer 2016 - 23
Outdoor Retailer - Summer 2016 - Big Picture
Outdoor Retailer - Summer 2016 - 25
Outdoor Retailer - Summer 2016 - 26
Outdoor Retailer - Summer 2016 - 27
Outdoor Retailer - Summer 2016 - Global Perspective
Outdoor Retailer - Summer 2016 - 29
Outdoor Retailer - Summer 2016 - Ideas
Outdoor Retailer - Summer 2016 - The Voice
Outdoor Retailer - Summer 2016 - 32
Outdoor Retailer - Summer 2016 - 33
Outdoor Retailer - Summer 2016 - 34
Outdoor Retailer - Summer 2016 - 35
Outdoor Retailer - Summer 2016 - Thom Hill
Outdoor Retailer - Summer 2016 - 37
Outdoor Retailer - Summer 2016 - Brian Jones
Outdoor Retailer - Summer 2016 - 39
Outdoor Retailer - Summer 2016 - National Parks
Outdoor Retailer - Summer 2016 - 41
Outdoor Retailer - Summer 2016 - 42
Outdoor Retailer - Summer 2016 - 43
Outdoor Retailer - Summer 2016 - 44
Outdoor Retailer - Summer 2016 - 45
Outdoor Retailer - Summer 2016 - 46
Outdoor Retailer - Summer 2016 - 47
Outdoor Retailer - Summer 2016 - 48
Outdoor Retailer - Summer 2016 - 49A
Outdoor Retailer - Summer 2016 - 49D
Outdoor Retailer - Summer 2016 - 49G
Outdoor Retailer - Summer 2016 - 49H
Outdoor Retailer - Summer 2016 - 49
Outdoor Retailer - Summer 2016 - Half-Moon Outfitters
Outdoor Retailer - Summer 2016 - 51
Outdoor Retailer - Summer 2016 - 52
Outdoor Retailer - Summer 2016 - 53
Outdoor Retailer - Summer 2016 - 54
Outdoor Retailer - Summer 2016 - 55
Outdoor Retailer - Summer 2016 - 56
Outdoor Retailer - Summer 2016 - 57
Outdoor Retailer - Summer 2016 - 58
Outdoor Retailer - Summer 2016 - 59
Outdoor Retailer - Summer 2016 - 60
Outdoor Retailer - Summer 2016 - 61
Outdoor Retailer - Summer 2016 - Mountain Crossings
Outdoor Retailer - Summer 2016 - 63
Outdoor Retailer - Summer 2016 - 64
Outdoor Retailer - Summer 2016 - 65
Outdoor Retailer - Summer 2016 - 66
Outdoor Retailer - Summer 2016 - 67
Outdoor Retailer - Summer 2016 - 68
Outdoor Retailer - Summer 2016 - 69
Outdoor Retailer - Summer 2016 - 70
Outdoor Retailer - Summer 2016 - Bread+Butter
Outdoor Retailer - Summer 2016 - Standup Paddleboards
Outdoor Retailer - Summer 2016 - 73
Outdoor Retailer - Summer 2016 - 74
Outdoor Retailer - Summer 2016 - 75
Outdoor Retailer - Summer 2016 - Know Your Customer
Outdoor Retailer - Summer 2016 - 77
Outdoor Retailer - Summer 2016 - 78
Outdoor Retailer - Summer 2016 - 79
Outdoor Retailer - Summer 2016 - Yoga Pants
Outdoor Retailer - Summer 2016 - 81
Outdoor Retailer - Summer 2016 - 82
Outdoor Retailer - Summer 2016 - 83
Outdoor Retailer - Summer 2016 - Up Front
Outdoor Retailer - Summer 2016 - 85
Outdoor Retailer - Summer 2016 - The View
Outdoor Retailer - Summer 2016 - 87
Outdoor Retailer - Summer 2016 - 88
Outdoor Retailer - Summer 2016 - 89
Outdoor Retailer - Summer 2016 - 90
Outdoor Retailer - Summer 2016 - 91
Outdoor Retailer - Summer 2016 - 92
Outdoor Retailer - Summer 2016 - How I Got Here
Outdoor Retailer - Summer 2016 - 94
Outdoor Retailer - Summer 2016 - 95
Outdoor Retailer - Summer 2016 - #Replife
Outdoor Retailer - Summer 2016 - 97A
Outdoor Retailer - Summer 2016 - 97B
Outdoor Retailer - Summer 2016 - 97
Outdoor Retailer - Summer 2016 - 98
Outdoor Retailer - Summer 2016 - 99
Outdoor Retailer - Summer 2016 - 100
Outdoor Retailer - Summer 2016 - 101
Outdoor Retailer - Summer 2016 - From the Road
Outdoor Retailer - Summer 2016 - 103
Outdoor Retailer - Summer 2016 - Closer
Outdoor Retailer - Summer 2016 - Cover3
Outdoor Retailer - Summer 2016 - Cover4
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https://www.nxtbookmedia.com