Outdoor Retailer - Summer 2016 - (Page 96)

#replife: w/ Bobbi Bensman Rock Solid What do you do after you have crushed the competitive climbing world for decades? Simple: You sell that passion for the brands in your blood. BOBBI BENSMAN IS MORE THAN ONE OF THE GREATEST ROCK CLIMBers to ever crimp a hold. She's a pioneer who charged into a sport that had been a boys' club and opened it up to thousands of women rock climbers who thrive on the crags and in the gyms today. Bensman crushed it for 21 years in competitions and on the rock-she has won more national climbing titles than anyone (male or female), ticked off 182 5.13s to date, and won 13 titles at the Phoenix Bouldering Contest- and still climbs and races mountain bikes at a high level. Her husband, Steven "Shred" Srednick, with whom she has two daughters, started Rincon Group Sales 12 years ago, naming it after Eldorado Canyon's Rincon Wall. The power couple operate the independent rep agency 96 OUTDOOR RETAILER / Summer 2016 with a showroom in Boulder, Colorado, and territory covering their home state plus Wyoming, Utah, and New Mexico. What's the most fulfilling thing about being an independent rep? The brands I represent run deep in my veins. When you take on a brand, it's like taking on the responsibility of rearing a child. It has to be nurtured all day, every day, so that it can grow and prosper. I love responsibility and growth objectives. If I'm told I need to grow my brand 40 percent, I'm going to go all out as if I'm on a super tough climb. We run our own business, and we can see the rewards of our hard work in our commission checks, not to mention seeing our shops grow and prosper. I am so lucky to work with the retailers that I have. I cherish them first and foremost. And working all of these years with Steve has been really incredible. I've never seen anyone do a sales presentation like he does. He can take the Mammut ski apparel line and merchandise it as AGENCY: Rincon Group Sales if it were a French Impressionist BRANDS SHE REPS: The Mammut painting. He's so good with color Sports Group, Darn Tough palettes, and I'm still so in awe of Vermont socks and Evolv him as a rep. Climbing and Design. http://www.WildoUSA.com http://www.WildoUSA.com

Table of Contents for the Digital Edition of Outdoor Retailer - Summer 2016

Outdoor Retailer - Summer 2016
Contents
The Pulse
Nitty Gritty
Case Study
Big Picture
Global Perspective
Ideas
The Voice
Thom Hill
Brian Jones
National Parks
Half-Moon Outfitters
Mountain Crossings
Bread+Butter
Standup Paddleboards
Know Your Customer
Yoga Pants
Up Front
The View
How I Got Here
#Replife
From the Road
Closer

Outdoor Retailer - Summer 2016

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