Feature .01 If you want to grow a sustainable business that's an essential part of the community, you have to do more than sell product. Sure, gear is why we are here, but it's understanding the people and trends that build the outdoor community itself that turn a shop into an icon. To make our hot list, you have to do more than raise the temperature in the industry, you need to show real passion. 01. Courtesy Jimmy Chin Ready to catch fire in the world of outdoor retail? Illustration by Name Here The 36 OUTDOOR RETAILER / Winter 2016