Insulators / BREAD+BUTTER KNOWYOUR CUSTOMER: High Activity Who Are They? Individuals in this group need a jacket that moves well with them. It also must be easy to take off and put back on as their activity level goes up and down. What Do They Need? These jackets offer good heat retention but are also less bulky, easy to slip in and out of in a hurry and are more comfortable. Common uses of these jackets are fair-weather skiing and snowboarding, winter hikes, snow shoveling, camping and chopping wood. KNOWYOUR CUSTOMER: Sustained Activity Who Are They? The weather is going to need to be very cold before this group grabs an insulation layer. When they do, they are going to want few restrictions in mobility since they will be running, skinning, power hiking or climbing vertical ice. What Do They Need? Again, once this customer is in the midst of activity, they will want to minimize shedding and adding layers. (And they will also most likey want one of the jackets from the first group when they begin to cool down.) : HIS Black Diamond Hot Forge Hybrid Hoody MSRP $249 MAKE THE SALE MAKE THE SALE : HIS Ibex Wool Aire Hoody MSRP $275 : HERS Montane Prism Jacket MSRP $133.33 : HERS Mountain Hardwear Thermostatic Jacket MSRP $185 Winter 2016 / OUTDOOR RETAILER 59