Outdoor Retailer 35th Anniversary The 1990s ALL WET! The brainchild of a geophysicist raft guide, Tevas were the secure shoe you needed on the river. They hit peak popularity as standard footwear on and off the water in the 1990s. In the age of grunge, the outdoor industry was growing up. Outdoor Retailer added a winter show in 1990 and found a long-term home in Salt Lake City in 1996. The community grew stronger after a tornado devastated the show, and outdoor brands became household names. 26 OUTDOOR RETAILER / 35th Anniversary 2017 photograph by ANDREW KORNYLAK