Outdoor Retailer - July 2017 - 3

Outdoor Retailer 35th Anniversary

The

2000s
48 SALLY MCCOY From revamping brands to
Everest, Sally McCoy has no fear. By Tracy Ross
52 JOHN STERLING The director of the Conserva-

The

2010s
66 PETER METCALF The quietly outspoken

founder of Black Diamond brought a climber's
vision to how a business operates. By Brad Wetzler

tion Alliance puts industry cash in the coffers of grassroots environmentalists. By Jonathan Waterman

69 SALLY JEWELL This Secretary of the Interior

54 CASEY SHEAHAN Want to succeed in this busi-

ness? You need to live the life. By Doug Schnitzspahn

70 CONRAD ANKER Here's how you go from a great
athlete to a brand icon. By Frederick Reimers

56 THE SCENE

72 JEN TAYLOR The Mountain Khakis marketing

Meet some of the people who made the OR show buzz
in the 2000s and continue to shake things up: Amy
Jurries, Heidi Wirtz, Marcus Woolf, James Mills, Kim
Miller, Mary Anne Potts, Chris Goddard, Gregg Bagni,
Bill Gamber, James Q. Martin, Peter Kray, Diane Kay,
Jim Moss. By Doug Schnitzspahn

60 MUSIC AND MEMORIES

With concert lineups that have included Frank Black,
Michael Franti, and Grace Potter, this show knows
how to party. By Tim McManus and Liz Ferrin

prioritized the outdoors in D.C. By Elizabeth Miller

manager gets that it should be fun. By Aaron H. Bible

73 DAN NORDSTROM He came from big retail, but
Outdoor Research is for real. By M.T. Elliott

74 JEREMY COLLINS The climber/artist rethinks
outdoor storytelling. By Doug Schnitzspahn
75 JOANNA HOSHIMOTO Goldwin's marketing
manager understands how to sell Asian trends in the
United States. By M.T. Elliott

35th Anniversary 2017 / OUTDOOR RETAILER 3



Table of Contents for the Digital Edition of Outdoor Retailer - July 2017

OUTDOOR RETAILER - JULY 2017
CONTENTS
CONTRIBUTORS
FIRST WORDS
THE TRIBE
GREG THOMSEN
YVON CHOUINARD AND GERRY LOPEZ
STEVE BARKER
THE SCENE
JEFF LOWE
PETER AND PATTY DUKE
BEAVER THEODOSAKIS
CARSON STANWOOD
CHAD GALLWITZ
JOHN MEAD
THE TORNADO
THE SCENE
SALLY MCCOY
JOHN STERLING
CASEY SHEAHAN
THE SCENE
MUSIC AND MEMORIES
PETER METCALF
SALLY JEWELL
CONRAD ANKER
JEN TAYLOR
DAN NORDSTROM
JEREMY COLLINS
JOANNA HOSHIMOTO
THE FUTURE
THE BACKSTORY
Outdoor Retailer - July 2017 - OUTDOOR RETAILER - JULY 2017
Outdoor Retailer - July 2017 - Cover2
Outdoor Retailer - July 2017 - 1
Outdoor Retailer - July 2017 - CONTENTS
Outdoor Retailer - July 2017 - 3
Outdoor Retailer - July 2017 - CONTRIBUTORS
Outdoor Retailer - July 2017 - 5
Outdoor Retailer - July 2017 - FIRST WORDS
Outdoor Retailer - July 2017 - 7
Outdoor Retailer - July 2017 - THE TRIBE
Outdoor Retailer - July 2017 - 9
Outdoor Retailer - July 2017 - 10
Outdoor Retailer - July 2017 - 11
Outdoor Retailer - July 2017 - GREG THOMSEN
Outdoor Retailer - July 2017 - 13
Outdoor Retailer - July 2017 - 14
Outdoor Retailer - July 2017 - 15
Outdoor Retailer - July 2017 - YVON CHOUINARD AND GERRY LOPEZ
Outdoor Retailer - July 2017 - 17
Outdoor Retailer - July 2017 - 18
Outdoor Retailer - July 2017 - 19
Outdoor Retailer - July 2017 - STEVE BARKER
Outdoor Retailer - July 2017 - 21
Outdoor Retailer - July 2017 - 22
Outdoor Retailer - July 2017 - 23
Outdoor Retailer - July 2017 - THE SCENE
Outdoor Retailer - July 2017 - 25
Outdoor Retailer - July 2017 - 26
Outdoor Retailer - July 2017 - 27
Outdoor Retailer - July 2017 - JEFF LOWE
Outdoor Retailer - July 2017 - 29
Outdoor Retailer - July 2017 - PETER AND PATTY DUKE
Outdoor Retailer - July 2017 - 31
Outdoor Retailer - July 2017 - BEAVER THEODOSAKIS
Outdoor Retailer - July 2017 - 33
Outdoor Retailer - July 2017 - CARSON STANWOOD
Outdoor Retailer - July 2017 - 35
Outdoor Retailer - July 2017 - CHAD GALLWITZ
Outdoor Retailer - July 2017 - 37
Outdoor Retailer - July 2017 - JOHN MEAD
Outdoor Retailer - July 2017 - 39
Outdoor Retailer - July 2017 - THE TORNADO
Outdoor Retailer - July 2017 - 41
Outdoor Retailer - July 2017 - 42
Outdoor Retailer - July 2017 - THE SCENE
Outdoor Retailer - July 2017 - 44
Outdoor Retailer - July 2017 - 45
Outdoor Retailer - July 2017 - 46
Outdoor Retailer - July 2017 - 47
Outdoor Retailer - July 2017 - SALLY MCCOY
Outdoor Retailer - July 2017 - 49
Outdoor Retailer - July 2017 - 50
Outdoor Retailer - July 2017 - 51
Outdoor Retailer - July 2017 - JOHN STERLING
Outdoor Retailer - July 2017 - 53
Outdoor Retailer - July 2017 - CASEY SHEAHAN
Outdoor Retailer - July 2017 - 55
Outdoor Retailer - July 2017 - THE SCENE
Outdoor Retailer - July 2017 - 57
Outdoor Retailer - July 2017 - 58
Outdoor Retailer - July 2017 - 59
Outdoor Retailer - July 2017 - MUSIC AND MEMORIES
Outdoor Retailer - July 2017 - 61
Outdoor Retailer - July 2017 - 62
Outdoor Retailer - July 2017 - 63
Outdoor Retailer - July 2017 - 64
Outdoor Retailer - July 2017 - 65
Outdoor Retailer - July 2017 - PETER METCALF
Outdoor Retailer - July 2017 - 67
Outdoor Retailer - July 2017 - 68
Outdoor Retailer - July 2017 - SALLY JEWELL
Outdoor Retailer - July 2017 - CONRAD ANKER
Outdoor Retailer - July 2017 - 71
Outdoor Retailer - July 2017 - JEN TAYLOR
Outdoor Retailer - July 2017 - DAN NORDSTROM
Outdoor Retailer - July 2017 - JEREMY COLLINS
Outdoor Retailer - July 2017 - JOANNA HOSHIMOTO
Outdoor Retailer - July 2017 - THE FUTURE
Outdoor Retailer - July 2017 - 77
Outdoor Retailer - July 2017 - 78
Outdoor Retailer - July 2017 - 79
Outdoor Retailer - July 2017 - THE BACKSTORY
Outdoor Retailer - July 2017 - Cover3
Outdoor Retailer - July 2017 - Cover4
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