Outdoor Retailer - July 2017 - 63
2000s
Outdoor Retailer 35th Anniversary
between my two worlds. The club became the
nexus for the Teva Party. In the early days, I used
my Salt Lake contacts to make it all work. Many
were people I had worked with at the club:
bands, DJ's, dancers, and artists.
When we didn't have a film to premier, we
had to figure out how to draw people in, so we
birthed the theme party-Outer Space, Twins,
Rock the Casbah, The Big Gun Show-and we
brought in bands and DJ's like Dilated Peoples,
Culture, Charlie Tuna, The Sam Bush Band,
Swollen Members, Don Carlos, and Mixmaster
Mike. The artists loved playing the Teva Party.
The excitement and electric atmosphere created by adventurers from all over the world spilled
over from the trade show to our parties.
I started to become part of the outdoor
world. I joined an environmental nonprofit board. Then two. Then three. Soon, a few
amazing women I'd met got together to start
Conservation Next. Our little group would
live under the umbrella of the Conservation
Alliance and eventually evolve into the
Backyard Collective.
It floored me to see the place where I
had started, the place that meant so
much to my past and to so many in the
industry, gone.
One cold winter morning in 2008, I turned
the corner onto West Temple on my way to the
Conservation Alliance breakfast to see a dozen or so people milling around the smoldering remains of Club DV8. It floored me to see
the place where I had started, the place that
meant so much to my past and to so many in
the industry, gone.
When I left Teva in 2010 and started consulting, one of my first clients was Outdoor Retailer.
They had always supported the idea of bringing
art, music, film, and outdoor culture together.
We created a partnership between Sundance
Film Festival and Outdoor Retailer. We hosted film premiere events with Adidas Outdoor
for many important documentaries including
Chasing Ice, The Square, and many others.
I posted a picture on social media of the old
DV8 poster recently, and reminisced online with
friends who had wonderful memories of the parties we held there, too. The two halves of my life
I thought had been so divided don't seem that
way anymore. I now live a stone's throw from
the Hollywood sign in Los Angeles and rarely
paint my nails these days. When I'm exceptionally lucky, I get to scrub the dirt away after a night
sleeping out under the stars. O.R.
Liz Ferrin is currently the director of corporate partnerships at the Petersen Automotive
Museum in Los Angeles, California, where she
still calls on her outdoor industry contacts.
http://lifestraw.com
http://lifestraw.com
Outdoor Retailer - July 2017
Table of Contents for the Digital Edition of Outdoor Retailer - July 2017
OUTDOOR RETAILER - JULY 2017
CONTENTS
CONTRIBUTORS
FIRST WORDS
THE TRIBE
GREG THOMSEN
YVON CHOUINARD AND GERRY LOPEZ
STEVE BARKER
THE SCENE
JEFF LOWE
PETER AND PATTY DUKE
BEAVER THEODOSAKIS
CARSON STANWOOD
CHAD GALLWITZ
JOHN MEAD
THE TORNADO
THE SCENE
SALLY MCCOY
JOHN STERLING
CASEY SHEAHAN
THE SCENE
MUSIC AND MEMORIES
PETER METCALF
SALLY JEWELL
CONRAD ANKER
JEN TAYLOR
DAN NORDSTROM
JEREMY COLLINS
JOANNA HOSHIMOTO
THE FUTURE
THE BACKSTORY
Outdoor Retailer - July 2017 - OUTDOOR RETAILER - JULY 2017
Outdoor Retailer - July 2017 - Cover2
Outdoor Retailer - July 2017 - 1
Outdoor Retailer - July 2017 - CONTENTS
Outdoor Retailer - July 2017 - 3
Outdoor Retailer - July 2017 - CONTRIBUTORS
Outdoor Retailer - July 2017 - 5
Outdoor Retailer - July 2017 - FIRST WORDS
Outdoor Retailer - July 2017 - 7
Outdoor Retailer - July 2017 - THE TRIBE
Outdoor Retailer - July 2017 - 9
Outdoor Retailer - July 2017 - 10
Outdoor Retailer - July 2017 - 11
Outdoor Retailer - July 2017 - GREG THOMSEN
Outdoor Retailer - July 2017 - 13
Outdoor Retailer - July 2017 - 14
Outdoor Retailer - July 2017 - 15
Outdoor Retailer - July 2017 - YVON CHOUINARD AND GERRY LOPEZ
Outdoor Retailer - July 2017 - 17
Outdoor Retailer - July 2017 - 18
Outdoor Retailer - July 2017 - 19
Outdoor Retailer - July 2017 - STEVE BARKER
Outdoor Retailer - July 2017 - 21
Outdoor Retailer - July 2017 - 22
Outdoor Retailer - July 2017 - 23
Outdoor Retailer - July 2017 - THE SCENE
Outdoor Retailer - July 2017 - 25
Outdoor Retailer - July 2017 - 26
Outdoor Retailer - July 2017 - 27
Outdoor Retailer - July 2017 - JEFF LOWE
Outdoor Retailer - July 2017 - 29
Outdoor Retailer - July 2017 - PETER AND PATTY DUKE
Outdoor Retailer - July 2017 - 31
Outdoor Retailer - July 2017 - BEAVER THEODOSAKIS
Outdoor Retailer - July 2017 - 33
Outdoor Retailer - July 2017 - CARSON STANWOOD
Outdoor Retailer - July 2017 - 35
Outdoor Retailer - July 2017 - CHAD GALLWITZ
Outdoor Retailer - July 2017 - 37
Outdoor Retailer - July 2017 - JOHN MEAD
Outdoor Retailer - July 2017 - 39
Outdoor Retailer - July 2017 - THE TORNADO
Outdoor Retailer - July 2017 - 41
Outdoor Retailer - July 2017 - 42
Outdoor Retailer - July 2017 - THE SCENE
Outdoor Retailer - July 2017 - 44
Outdoor Retailer - July 2017 - 45
Outdoor Retailer - July 2017 - 46
Outdoor Retailer - July 2017 - 47
Outdoor Retailer - July 2017 - SALLY MCCOY
Outdoor Retailer - July 2017 - 49
Outdoor Retailer - July 2017 - 50
Outdoor Retailer - July 2017 - 51
Outdoor Retailer - July 2017 - JOHN STERLING
Outdoor Retailer - July 2017 - 53
Outdoor Retailer - July 2017 - CASEY SHEAHAN
Outdoor Retailer - July 2017 - 55
Outdoor Retailer - July 2017 - THE SCENE
Outdoor Retailer - July 2017 - 57
Outdoor Retailer - July 2017 - 58
Outdoor Retailer - July 2017 - 59
Outdoor Retailer - July 2017 - MUSIC AND MEMORIES
Outdoor Retailer - July 2017 - 61
Outdoor Retailer - July 2017 - 62
Outdoor Retailer - July 2017 - 63
Outdoor Retailer - July 2017 - 64
Outdoor Retailer - July 2017 - 65
Outdoor Retailer - July 2017 - PETER METCALF
Outdoor Retailer - July 2017 - 67
Outdoor Retailer - July 2017 - 68
Outdoor Retailer - July 2017 - SALLY JEWELL
Outdoor Retailer - July 2017 - CONRAD ANKER
Outdoor Retailer - July 2017 - 71
Outdoor Retailer - July 2017 - JEN TAYLOR
Outdoor Retailer - July 2017 - DAN NORDSTROM
Outdoor Retailer - July 2017 - JEREMY COLLINS
Outdoor Retailer - July 2017 - JOANNA HOSHIMOTO
Outdoor Retailer - July 2017 - THE FUTURE
Outdoor Retailer - July 2017 - 77
Outdoor Retailer - July 2017 - 78
Outdoor Retailer - July 2017 - 79
Outdoor Retailer - July 2017 - THE BACKSTORY
Outdoor Retailer - July 2017 - Cover3
Outdoor Retailer - July 2017 - Cover4
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